Halima Aden, Hend Sabri star in new Etro campaign

Halima Aden, Hend Sabri star in new Etro campaign
Halima Aden was photographed for the Etro Pegasus Club Campaign. Supplied
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Updated 16 November 2020

Halima Aden, Hend Sabri star in new Etro campaign

Halima Aden, Hend Sabri star in new Etro campaign

DUBAI: Italian label Etro has unveiled its latest Pegasus Club Campaign and selected Tunisian actress Hend Sabri and US-Somali model Halima Aden as a couple of its stars. The hijab-wearing model and “Ba’ad El-Feraq” actress appear in the new ad campaign alongside a diverse cast that includes Alton Mason, Anna Dello Russo, Elsa Hosk, Hikari Mori, Myss Keta and Naty Abascal.

Shot by Dutch photographer Matthias Vriens, the new campaign celebrates the Pegaso bag, a re-edition of an iconic style dating back to the 1980s, which debuted in the family-owned brand’s Fall 2020 runway collection last February.

The advertorial also offers a look at Etro’s first collaboration with Italian footwear label Gianvito Rossi, which features two styles of pumps, an over-the-knee boot and a flat shoe.

The Pegaso bag comes in two sizes and has versions with a glossy finish that come in black, electric blue, red and yellow. Sabri is seen holding the blue colorway in the campaign's photos, while Aden clasps a glossy crimson style.




Hend Sabri stars in the Etro Pegasus Club Campaign. Supplied
 

The campaign is not the only reason Aden has made headlines this week, however.

The 23-year-old model, who grew up in a Kenyan refugee camp before emigrating to the United States with her family aged six, announced this week that she has bought her first home. 

The US-based catwalk star purchased property in Minnesota, the state where she grew up.

“Alhamdulillah I can finally say that I’m a proud homeowner,” she wrote to her 1.2 million Instagram followers. “May I help others achieve this goal as well. The future will be what we make it,” she added.

Meanwhile, Egypt-based Sabri has been working on a new series with streaming giant Netflix.

She is starring in a brand new drama-comedy, of which her company Salam Production is the co-executive producer. While a name and an official release date are yet to be announced, Netflix has confirmed that the female-focused show is expected to be filmed in Egypt and production is underway.


Singer Jessie J sparkles in Egyptian jewelry label Ammanii

British singer Jessie J is known for hits like ‘Bang Bang’ and ‘Price Tag.’
British singer Jessie J is known for hits like ‘Bang Bang’ and ‘Price Tag.’
Updated 19 January 2021

Singer Jessie J sparkles in Egyptian jewelry label Ammanii

British singer Jessie J is known for hits like ‘Bang Bang’ and ‘Price Tag.’

DUBAI: Jewelry designer Amany Shaker left Egypt over 30-years-ago after finishing up a psychology degree to work in an international NGO in Los Angeles, which became her second home. In 2015, she did a complete career 360, when she decided to launch her own jewelry line Ammanii, a play on her first name, “from the desire to tell stories and untie women while transcending cultural barriers.” Having lived in eight different countries and worked with a global NGO for nearly two decades, Shaker combined her background in peace building and conflict resolution with her passion for jewelry design by creating timeless pieces.

Each piece is meticulously handmade in Hong Kong and the jewels are primarily crafted with silver and semi-precious stones, a nod to her native country, where Ancient Egyptians considered silver to be more precious than gold.

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

A post shared by AMMANII (@ammaniijewelry)

Shaker’s handcrafted rings, necklaces and bracelets have been worn by actresses Emma Roberts and Shay Mitchell, among others.

The Cairo and Los Angeles-based label was recently picked up by “Eastwave,” a new virtual pop-up supporting established and emerging designers from the Middle East and North Africa. The digital and physical platform, which launched in August, features a curated selection of brands spanning from ready-to-wear, accessories and jewelry, including Egyptian handbags label Aliel, Lebanese contemporary womenswear label Jessica K and Dubai-based jewelry brand Bil Arabi, among others.

In addition to offering a platform for Arab talent and shining a spotlight on creatives from the Middle East and North Africa, Eastwave has also helped to propel Arab designers into the wardrobes of different A-listers.

See British singer Jessie J, who stepped out this week championing Ammanii’s Hand Carved Dome Ring, a Vermeil gold. hand-carved ring set with cubic zircon and blue topaz, to represent the evil eye. 

The “Bang Bang” singer’s public appearance comes shortly after she took to Instagram to announce to her 9.4 million followers that as been diagnosed with Ménière’s disease, a chronic disorder of the inner ear that can lead to dizziness and hearing loss. 

She styled the colorful, statement ring with a crystal-infused Area top and belt, ripped denim jeans and heels from Sophia Webster.