‘Jewels of Emirates’ show to debut in Sharjah

The event will showcase both traditional and modern gold and diamond jewelry.
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Updated 16 November 2020

‘Jewels of Emirates’ show to debut in Sharjah

The emirate of Sharjah is gearing up for hosting the first edition of the “Jewels of Emirates” show, the first 100 percent Emirati exhibition for jewelry, gold, silver, pearl, precious stones, luxury watches, and perfumes.

In a statement, the Expo Centre Sharjah announced that the event will be held from Nov. 25 to 28 under the theme “Let your jewelry speak for you.” It will be held with the support of the Sharjah Chamber of Commerce and Industry (SCCI) and the participation of a large number of UAE companies, which will showcase their latest traditional and modern gold and diamond lines and trends.

Abdullah Sultan Al-Owais, SCCI chairman, said: “Organizing this event comes as part of the efforts to create various platforms to stimulate the movement of sales and trade at the local level, after being affected by the repercussions of the COVID-19 pandemic, by sponsoring and launching a series of specialized exhibitions across the emirate, after Sharjah Executive Council’s decision on the resumption of exhibitions and conferences that are held under the umbrella of government institutions and sectors.”

Al-Owais added: “These efforts come in line with the SCCI’s strategy aimed at creating initiatives that will achieve economic sustainability and develop the national economy. They are also aligned with the wise vision of Sheikh Dr. Sultan bin Muhammad Al-Qasimi, member of the UAE Supreme Council and ruler of Sharjah to achieve economic diversification, which is a key pillar in Sharjah’s economic policy, by supporting the local economy and enhancing its competitiveness. This consolidates Sharjah’s position as a leading economic hub for doing business in various sectors.”

Mohammed Ahmed Amin Al-Awadi, director general of SCCI, said: “The SCCI is always keen to launch innovative initiatives to enhance the competitiveness of Sharjah’s economy, meet the needs of the private sector, and contribute to the sustainable development of various sectors.”

Al-Awadi referred to Expo Centre Sharjah’s accumulated experiences to adapt to various changes, adding that the event, which is targeting local manufacturers and merchants, will stimulate domestic tourism by attracting consumers from the various emirates of the country.

“The ‘Jewels of Emirates’ show will have an impactful role in revitalizing gold, silver, and jewelry trade, supporting local industries, reinforcing the UAE’s status as a global hub for this industry, and enticing visitors through attractive deals and offers and valuable prizes,” said Saif Mohammad Al-Midfa, CEO of Expo Centre Sharjah.


Entertainment hub ‘Xtreme Play’ opens in Jeddah

Updated 26 November 2020

Entertainment hub ‘Xtreme Play’ opens in Jeddah

Xtreme Play, the newest children’s indoor games hub in Jeddah, is offering visitors never-seen-before inflatable attractions, available for the first time in the Kingdom. The family-friendly entertainment center is spread over an area of 2,500 square meters at the Sultan Mall complex on Prince Sultan Street.

Xtreme Play consists of two main sections, namely the Trampoline Main Arena and Inflatable Ninja Warriors. The Trampoline Main Arena consists of several free-jumping zones, including a dodgeball and volleyball court, trampoline basketball court, slam dunk area, and airbag jump, while the Inflatable Ninja Warriors area includes different action games, such as bouncing, jumping, climbing, dodging, foam pit, sliding, maneuvering challenge and sledding challenge. The inflatable equipment has been brought in from specialized international gaming manufacturers and is suitable for children aged six and above.

The center has three halls — all designed in an attractive modern style — that will be used for hosting birthdays parties and events, as well training sessions by instructors specialized in judo, karate, taekwondo, ballet, gymnastics and other sports.

The center is well-equipped for school trips and corporate events. It has an upper viewing lounge overlooking a park, where visitors can enjoy food and drinks. Events for adults and Ninja Warrior tournaments are also held in this area. The management has ensured that all games are completely safe and that children are not exposed to any hard surfaces, which can lead to injuries.

Khalid Souri, board member and CEO of VIM Entertainment Company, which owns Xtreme Play in Jeddah, said: “The launch of the Xtreme Play center promotes the family entertainment industry in Jeddah, and provides world-class indoor entertainment services to all ages, the likes of which are available only in the world’s finest cities.”

He added: “We aim at making the Xtreme Play visit a unique experience for all family members, as it combines entertainment and safety at the same time. We also aim to expand in the rest of the Kingdom’s cities and provinces soon.”