RIYADH: WPP’s end-to-end creative commerce agency, Geometry, has secured The Galleria Al Maryah Island’s strategy and creative partnership pitch.
Geometry MENA’s philosophy of reimagining commerce through ideas that enrich lives and drive conversion, helped to reinforce its selection and will be the basis for the future of Abu Dhabi shopping mall’s creative campaigns.
Nick Walsh, CEO of Geometry MENA, said: “We are truly delighted to announce our new partnership with The Galleria Al Maryah Island, an iconic super regional mall destination, and believe that a combined vision is what makes Geometry the perfect partner.
“The coronavirus disease (COVID-19) pandemic has seen their business grow exponentially as people gravitated toward positive and memorable retail experiences and we are excited to see what the future holds as we embark on this next chapter together.”
The Galleria and Geometry MENA aim to define what experience-based communication means by developing a breakthrough creative identity to elevate the mall to new levels and reach wider audiences.
With the objective of further building The Galleria’s brand equity in the region by focusing on some of the agency’s practice areas including communication, activation, and engagement, focus will also be placed on online and offline content management.
Additionally, Geometry MENA will have a dedicated team positioned in the UAE capital to ensure it is operating at full capacity to maintain high standards of service.
David Robinson, general manager at The Galleria Al Maryah Island, said: “It is our pleasure to announce Geometry as our strategy and creative partner.
“At The Galleria, we are continuously championing the power of partnerships and look forward to their support as we continue to evolve and grow.”