Read on for the fashion and beauty forecast for 2021.
Looking forward
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Sustainable buys
Following a very introspective year, shoppers are much more conscious of how they buy. There are plenty of sustainable fashion labels emerging from the Middle East, such as One and Four, The Giving Movement and more.
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Local designs
Supporting local talent has never been more important, and there is an array of regional ready-to-wear, couture, accessories and streetwear designers to support.
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Luxury loungewear
A cozy pair of sweatpants and coordinated lounge sets have become the go-to uniforms as we spend more time at home. Perhaps this is why Kim Kardashian West’s shapewear and loungewear brand Skims recently launched in the region.
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Fashion masks
Masks aren’t going away anytime soon and a number of Arab designers have started producing cloth masks, such as Jessica K and Bokja.
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Liquid lipstick
It’s all about transfer-proof makeup, with liquid lipstick in particular making a huge come back in recent months. Huda Beauty’s Liquid Matte Lipsticks boast a comfortable finish with long-lasting properties.
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Beauty subscriptions
As more people continue to stay at home and avoid crowded malls, beauty subscription boxes are likely to see a surge. There are several beauty box options in the region that deliver straight to your door.
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