DUBAI: Moroccan-Egyptian-Dutch model Imaan Hammam is the face of the latest Versace Spring 2021 “Flash” campaign. The catwalk star is photographed wearing pieces from the brand’s new offering in the advertorial, which was lensed by fashion photography duo Mert Alas and Marcus Piggott.
One photo sees the 24-year-old wearing a black blazer and fitted snakeskin trousers. Her second look sees her sporting a black minidress accessorized with leather platform boots and a lavender handbag, while for her third look, Hammam donned a pair of cropped trousers and a top.
She stars in the new campaign alongside Sudanese model Adut Akech and British model Louis Baines.
Hammam, who was born to a Moroccan mother and an Egyptian father, has come a long way since her runway debut in September 2013. She was scouted in her hometown by an agent at Amsterdam’s Central Station before making her catwalk debut at Jean Paul Gaultier’s Fall 2013 Couture show four years later.
Today, she is one of fashion’s most in-demand models. A runway fixture for major luxury labels, the catwalker has walked for the likes of Fendi and Prada to name a few. She has also appeared in campaigns for DKNY, Tiffany & Co. and Céline.
The model is also a Versace house favorite.
She has appeared in several campaigns for the Italian label and is a runway mainstay. Hammam recently walked in Donatella Versace’s under-the-sea inspired Spring 2021 runway show in Milan in September.
Versace’s Spring 2021 “Flash” collection was presented in video format during a digital Fashion Week in Milan in July. The concept of “Flash” is that it is a smaller collection that can be presented more often and produced and delivered to stores faster.
The collection debuted via a livestream featuring UK rapper AJ Tracey, who was filmed entering a studio filled with racks of clothing. The collection’s campaign was created by the shots taken during Tracey’s performance.
The see-now-buy-now offering was peppered with leather jackets and coats, sharply tailored silhouettes, belted minidresses, snakeskin motifs and cable knit sweaters and cardigans.
Pieces from the collection have been worn by “Spiderman: Homecoming” actress Laura Harrier, US singer Miley Cyrus and R&B duo Chloe and Halle Bailey.