Almosafer, an omni-channel travel brand in Saudi Arabia, part of Seera Group, has signed a memorandum of understanding (MoU) with the Community College at Princess Nourah bint Abdulrahman University (PNU) based in Riyadh.
Through this collaboration, Almosafer Academy, the brand’s in-house training program dedicated to shaping the new generation of travel consultants, will offer the Community College Travel and Tourism Management program students a series of training workshops throughout each semester to arm them with the necessary skills and industry knowledge needed to succeed in the tourism sector. At the end of each semester, graduates will be offered a chance to take part in a three-month internship program at Almosafer. The company will also work with the university on several community service activities, organizing a series of events and seminars focusing on tourism, as well as developing the current curriculum to reflect the scale and importance of the travel and tourism industry.
The MoU was signed on Feb. 15 by Dr. Samira Al-Ghamdi, dean of the Community College at PNU, and Fahad Al-Obailan, vice president of retail at Almosafer.
Al-Obailan said: “An important element of our partnership with the university is the sharing of our knowledge and expertise in travel and tourism with the students, which in turn will foster innovation and improve our understanding of the current and future challenges in the Kingdom’s tourism sector.
“Tourism in Saudi Arabia is a fundamental pillar of the national economy and plays a key role in the Vision 2030 reform plan. As one of the key players in the local market, we have an obligation to support our government’s vision and direction to grow and develop this sector.”
Al-Ghamdi said: “With this partnership, our students will benefit greatly from a practice-based approach, training workshops and study tours. It will also leave a positive and long-term impact on our female students, equipping them with the knowledge and skills needed to contribute to the goals and initiatives of the academy and Saudi Vision 2030.”
The training workshops will commence at the onset of the university’s second semester, with Almosafer Academy trainers sharing experiences and skills with students, with a focus on travel marketing tools such as the Amadeus travel technology and customer relationship management (CRM) skills.
Since its launch, the academy has delivered close to 20,000 hours of training to more than 800 Saudi nationals.