Saudi Arabia is radically expanding its leisure, tourism and hospitality sectors as it opens to international travelers. As the Kingdom strives to achieve its ambitious Vision 2030 goals to diversify its economy, one attraction in particular could give the tourism industry an ace up its sleeve.
Soudah — home to the highest peak in Saudi Arabia, about 3,000 meters above sea level — has long been popular with locals for its mild year-round temperatures. Together with its rich history and breathtaking views, this mountainous region has all the makings of a top tourist destination.
The Soudah Development Company (SDC) was launched at the end of February by Crown Prince Mohammed bin Salman, chairman of the Public Investment Fund (PIF), to help Soudah and parts of Rijal Almaa in the Asir region grow into a world-class tourist destination.