Global technology brand Oppo has launched a #CaptureTheSpirit Ramadan campaign featuring its MEA brand ambassador and international footballer, Mohamed Salah. The Ramadan campaign encourages people to capture their memories from the holy month to using their own creativity and expressiveness and share them with family and friends wherever they are in the world, keeping everyone connected.
Salah features in the TV and online promotion receiving a gift box filled with items, including a video of warm moments filmed on a Reno5 series, to ensure he still feels included although he is far from home.
The campaign encourages people to share their creative photos and memorable moments from the holy month on social media, with Oppo prizes on offer for the most original and inspirational entries.
Fadi Abu Shamat, director of strategy and development at Oppo Middle East and Africa, said: “As we wish everyone Ramadan Kareem, we join all our fans in reflecting on the Ramadan values of kindness, mercy and generosity. Values that are reflected in our relentless pursuit of virtuous innovation for the benefit of humanity. While the global pandemic has kept families away from each other, our #CaptureTheSpirit campaign encourages people to picture life together and use technology to reach out and stay close to the people they care about during the holy month of Ramadan.”
#CaptureTheSpirit campaign has been devised to show that technology can have a positive impact, empowering people in this time of adversity. It is linked to Oppo’s brand belief “Technology for Mankind, Kindness for the World,” which aims to delight and elevate people’s life in all facets, and envisions the future where the power of technology can restore the love and humanity in our society, enable people to explore and create better lives.
The #CaptureTheSpirit contest encapsulates the essence of Oppo’s latest Reno5 Series of smartphones that has established itself as an all-scene photography expert, delivering superior videography and photography that captures every memory, no matter what the surroundings. The Reno5 Pro 5G’s AI-powered features allow users to master every single moment in consistently high-quality images with optimum brightness and sharp focus even in the most challenging of circumstances. Its dual-view video enables both the front and rear cameras to work simultaneously, effortlessly stitching the shooter and the subject in the same video frame – ideal for contestants who want to remain in the action while they capture the spirit of Ramadan.
The campaign runs until May 9.