DUBAI: Vimal Badiani has been promoted to managing director of customer experience management (CXM) company Merkle, which is part of Dentsu.
And he will also head Dentsu’s CXM service line for the Middle East and North Africa (MENA) region.
In his new role, Badiani will be responsible for leading and growing the business by helping clients deliver a total customer experience.
Previously head of performance, he has been part of the Dentsu group for nearly five years. He joined Merkle UK in 2016 to oversee paid search through the acquisition of Periscopix, which is now Merkle’s media agency, and moved to the MENA region in 2017 to develop Merkle’s performance business.
“My focus will be on delivering growth and maturity through new business support and existing client engagement, providing a total customer experience, underpinned by a strong data foundation, proof in performance media execution, and highlighting the value of CRM (customer relationship management) strategies for nurture,” said Badiani.
Beth Williams, the newly appointed head of performance media at Merkle MENA, has been part the business for eight years, gaining market experience in Europe, the Asia-Pacific region, and now MENA.
She joined Merkle at the beginning of her career in 2014 as an associate and has experience across ad tech platforms as well as building additional service lines for Merkle MENA in feed management. In her new position, Williams will oversee Merkle’s growing performance team in Dubai and Lebanon.