RIYADH: Saudi Arabia confirmed 16 new COVID-19 related deaths on Tuesday, raising the total number of fatalities to 7,907.
The Ministry of Health confirmed 1,277 new cases reported in the Kingdom in the previous 24 hours, meaning 495,309 people have now contracted the disease.
Of the total number of cases, 11,954 remain active and 1,363 in critical condition.
According to the ministry, the highest number of cases were recorded in the capital Riyadh with 328, followed by the Eastern Province with 264, Makkah with 240, Asir recorded 134, and Najran confirmed 88 cases.
The health ministry also announced that 1,080 patients had recovered from COVID-19, bringing the total number of recoveries in the Kingdom to 475,448.
#الصحة تعلن عن تسجيل (1277) حالة إصابة جديدة بفيروس كورونا (كوفيد-19)، وتسجيل (16) حالات وفيات رحمهم الله، وتسجيل (1080) حالة تعافي ليصبح إجمالي عدد الحالات المتعافية (475,448) حالة ولله الحمد. pic.twitter.com/q9G3FeXYQK
The ministry renewed its call on the public to register to receive the vaccine, and adhere to the measures and abide by instructions.
The Ministry of Islamic Affairs reopened five mosques in three regions after temporarily evacuating and sterilizing them after some people tested positive for coronavirus, bringing the total number of mosques closed and reopened after being sterilized to 1,772 within 150 days.
The coronavirus pandemic has affected over 185 million people globally and the death toll has reached around 4 million.
Russia files court cases for fines on annual turnover of Google, Meta
Russia files court case against Google and Meta for failure to delete content that Moscow deems illegal
Updated 5 min 38 sec ago
MOSCOW: Russia’s state communications regulator Roskomnadzor has filed cases against US tech firms Google and Meta that could see fines imposed on their annual turnover in Russia, a Moscow court said on Friday.
Roskomnadzor in October threatened both Alphabet’s Google and Meta’s Facebook with fines based on a percentage of their annual turnover for a repeated failure to delete content that Moscow deems illegal.
Russian law allows for companies to be fined between 5 percent and 10 percent of annual turnover for repeated violations.
Moscow’s Tagansky District Court said court dates for both companies — neither of which immediately responded to a request for comment — were set for Dec. 24.
Russia has increased pressure on foreign tech companies as it seeks to assert greater control over the Internet, slowing down Twitter since March and routinely fining others for content violations.
Google has paid more than 32 million roubles in fines this year. Google, Twitter and Meta have significantly reduced the number of posts prohibited by Moscow on their platforms.
Russia last month demanded that 13 foreign and mostly US technology companies be officially represented on Russian soil by the end of 2021 or face possible restrictions or outright bans.
EU moots suspending asylum rights in Poland to end migrant crisis
The bloc has accused Belarus of manufacturing a crisis for political ends
13 people have died on the Belarus border due to freezing conditions
Updated 16 min 54 sec ago
LONDON: The EU is considering suspending some rights belonging to asylum seekers in countries bordering Belarus in an effort to end the ongoing migrant crisis.
Proposals put forward by the European Commission, the executive arm of the bloc, would allow for faster deportations and the detention of asylum seekers at the border for up to four months.
The plans are aimed at mitigating the political harm caused by large numbers of people attempting to enter Poland and other EU states from Belarus, in what Brussels describes as a crisis manufactured by Minsk.
The EU argues that Belarus has flown migrants in from the Middle East in order to put pressure on its northeastern border regions and manufacture political instability, with the onus of dealing with a large influx of migrants placed disproportionately on Poland, Lithuania and Latvia.
Belarus has denied those accusations, calling them absurd.
The three Belarus-bordering EU states have defended their approach of pushing migrants back without individually assessing their cases or granting them a realistic chance to claim asylum.
Rights groups say that 13 people have now died in the area due to the freezing conditions and that the practice violates EU rules and international humanitarian law.
Under the EU’s proposals, migrants would be permitted to claim asylum only at designated locations, such as border crossings.
National authorities would have a longer period of up to four weeks to register asylum applications and asylum seekers could be kept for up to 16 weeks at the border, losing a standing right to be held in more suitable centers inside the country.
The proposals are a further example of the EU tightening immigration rules since more than one million people arrived in 2015 — many of them fleeing the conflict in Syria — overwhelming the bloc and dividing member states over how to respond.
Immigration is among the most contentious intra-bloc issues for EU members, in part because regulation and geography mean that the burden of managing asylum applications and inward immigration falls disproportionately on Southern and Eastern countries — many of which are less wealthy than western states, such as France and Germany.
According to Lithuania’s interior ministry, around 10,000 migrants remain in Belarus, despite Minsk initiating removal flights for some.
Google delays mandatory return to office beyond Jan. 10
Google delays return to office indefinitely amid growing concerns over COVID-19 variant
Updated 15 min 41 sec ago
LONDON: Alphabet Inc’s Google said on Thursday it is indefinitely pushing back its January return-to-office plan globally amid growing concerns over the Omicron variant of the coronavirus and some resistance to company-mandated vaccinations.
Google in August had said it would expect workers to come in about three days a week from Jan. 10 at the earliest, ending its voluntary work-from-home policy.
On Thursday, Google executives told employees that the company would put off the deadline beyond that date. Insider first reported the news.
Google said the update was in line with its earlier guidance that a return to workplaces would begin no earlier than Jan. 10 and depend on local conditions.
Nearly 40 percent of US employees have come into an office in recent weeks, Google said, with higher percentages in other parts of the world.
But CNBC reported last week that hundreds of employees have protested the company’s vaccination mandate for those working on US government contracts.
Google was one of the first companies to ask its employees to work from home during the pandemic. It has about 85 offices across nearly 60 countries.
Europe has so far recorded 79 cases of the Omicron variant, first detected in southern Africa last month, the European Union’s public health agency said earlier on Thursday.
US critics of Israel face challenges in redrawn Congress districts
Planned changes to district boundaries could affect nine members of Congress who have a record of voicing support on Palestinian issues
Updated 24 min 23 sec ago
CHICAGO: Nine members of Congress who have been vocal critics of Israel’s policies towards the Palestinians could face tougher re-election campaigns as a result of their districts being redrawn, an analysis by Arab News shows.
Every 10 years, the dominant political parties in many states re-draw district boundaries based on demographic data provided by the US Census, which does not count Arab and Muslim Americans as a separate category.
Where population shifts have led to proposed boundary changes, incumbents may be forced to stand in new districts. That’s the challenge facing Illinois representative Marie Newman, who won election in 2020 in the 3rd Congressional District, which has the largest concentration of Palestinian American voters.
Newman has chosen to face-off with Sean Casten, who is very strong on climate change, in the new 6th District rather than stand against Jesus “Chuy” Garcia, who is one of only two Hispanic congress members in Illinois, in the 4th District. Casten is a strong supporter of Israel and silent on Israeli violence against Palestinians, while Garcia has often joined Newman to support pro-Palestinian legislation, including voting against a bill giving Israel $1 billion for its Iron Dome defense system last September.
“Rep. Newman was supportive of the push to create a second congressional district of Latino influence and understood that doing so would mean the need to shift boundary lines of existing CDs in the Chicagoland area,” Newman campaign spokesperson Ben Hardin said.
Describing the challenges as “inevitable,” Hardin said: “Representative Newman is grateful … to have the support of so many people here in Chicago’s southwest side and in the south and west suburbs, including a strong coalition of supporters from the Arab and Muslim American community.”
The new Illinois district map was approved by Illinois Gov. J.B. Pritzker, one of Israel’s strongest advocates, in November. Pritzker aroused anger among Arab Americans after refusing to apologize for disparaging remarks he made in a 1998 congressional race in which he accused a rival of accepting money from a Muslim group that Pritzker asserted supported terrorists.
“There is no doubt that the Illinois Democrats are seeking to undermine Newman, who has been a vocal supporter of Palestinian, Arab and Muslim rights,” said Hassan Nijem, the president of the American Arab Chamber of Commerce.
“She and Chuy Garcia are the only Illinois Democrats to defend Palestinian rights and recognize our growing community.”
The Illinois primary has been delayed from March until June 28, 2022, because of the COVID-19 pandemic.
In addition to Newman and Garcia, seven other members of Congress who voted against the Iron Dome money could be affected by district changes.
They include Cori Bush of Missouri; André Carson of Indiana; Raúl Grijalva of Arizona; Ilhan Omar of Minnesota; Ayanna Pressley of Massachusetts; Rashida Tlaib of Michigan; and Thomas Massie of Kentucky, a Republican Congressman who consistently votes against all foreign aid regardless of the recipient.
Tlaib, Pressley and Omar are members of the “Squad,” a group of progressive Democrats that includes New York Congresswoman Alexandria Ocasio-Cortez. Instead of voting against the Iron Dome funding, however, AOC voted “present” not taking a position.
In Michigan, which is holding its primary on Aug. 2 next year, mapmakers are proposing to re-draw Tlaib’s 13th district, increasing the number of African American voters. That could be important even though Tlaib defeated several African American candidates when she first ran and won office in the predominantly African American district in 2018.
Tlaib may be forced into a new district against pro-Arab Democrat Debbie Dingell. However, she could survive as the Michigan process puts remapping in the hands of an independent commission rather than partisan politicians. The final Michigan remap might not be completed until late January.
Also in Michigan, proposed changes would pit Jewish Democratic Congressman Andy Levin, who has been an outspoken supporter of the two-state solution for Palestine and Israel, against Brenda Lawrence.
Minnesota congressional remapping plans have targeted Omar and another pro-Palestinian Congresswoman, Betty McCollum, although maps in those districts have not been finalized.
INTERVIEW: Influencer marketing has matured a lot in the region
Maha Mahdy, head of AnyTag for AnyMind Group in MENA, discusses influencer marketing’s growth and evolution in the region
Updated 39 min 42 sec ago
DUBAI: AnyMind Group, a brand enablement platform for influencers, marketers, publishers and businesses, recently announced new updates to its influencer marketing platform, AnyTag, which it launched at the beginning of this year.
Since launching the AnyTag platform for marketers and the AnyCreator mobile app for influencers in the Middle East and North Africa region, the company has seen significant growth with a current database of more than 5000 influencers across 11 countries, and agency partners and marketers including Pizza Hut and Talabat.
The new features on AnyTag include automated recommendations of similar influencers through lookalike modeling of an influencer’s content, the detection of brands an influencer has worked with in the past, and the identification and visualization of hashtags an influencer frequently uses.
AnyTag also has a social media analytics module that enables users to track key statistics on a brand’s own social media channels, together with competitor analysis, hashtag analysis and interactions analysis to identify the performance of mentioned and tagged posts of a brand by social media users.
Arab News spoke to Maha Mahdy, head of AnyTag for AnyMind Group in MENA, to discuss the evolution of influencer marketing from the days of YouTube and Facebook to Snapchat and TikTok.
Influencer marketing has been around for a while. How has it changed and where is it at today?
Over the past two years, influencer marketing got a really big boost in popularity; in part, due to the fact that there were a lot of budgets to spend, which would otherwise have been spent on things like events and so on, which got canceled.
There was also a huge shift in how influencer marketing operated in the past two years because everybody was adapting to the new normal. So, we saw people trying out different platforms and topics. For example, travel influencers were no longer traveling so they would talk about other topics such as fitness.
With that shift in platforms, formats and topics, brands started to jump on to see if there were new ways to work with influencers that didn’t necessarily fit the brand before.
One of the most interesting things about influencer marketing in the region is that it has matured a lot — both from a client and influencer perspective.
What does that maturity look like for clients and how is it reflected in the marketing?
If the target audience wants something, you need to find a way to give it to them and put your brand in the messaging. And so brands have started to let go of the reins; they held on very tightly for the past five years because it’s very difficult to trust somebody from outside the organization to communicate on your behalf.
But, it’s about finding that sweet spot — how do I, as a brand, give them (influencers) guidelines but then let them create the content? That’s massive maturity for a brand.
As marketers maintain that balancing act between their own corporate guidelines and influencers’ creative freedom, what are the things that they need to keep in mind when working with influencers?
One of the key things is to let go of the reins a little bit. Another thing that you would think is quite basic, but is still so important, is choosing the right influencer — it’s so crucial to select the right influencer to work with.
A lot of brands are still looking at the number of followers an influencer has, and quite frankly that doesn’t give you much on what an influencer can do for you. That’s why we have a multi-point, data-driven approach through the AnyTag platform wherein we look at everything from influencers’ engagement metrics to demographics.
There also needs to be brand synergy. When people see this person talking about your brand, does it make sense or does it look forced? We also look at things like their collaboration history, which includes whether they have worked with competitors or have bad-mouthed the brand in the past.
Looking at the platform side of influencer marketing, how has that changed from it being predominantly Facebook, Instagram and Twitter to now Snapchat and TikTok?
Selecting the right platform is one of the most important things when we’re planning out a campaign and that comes down to the target audience. We’re also looking at the category, so, for example, when it comes to fashion, we know Instagram is inspirational and aspirational; with gamers, it’s YouTube.
The target audience and category work hand in hand. So, if I’m looking to target Gen Z, instantly our first thought is exploring TikTok. However, if I want to communicate with Saudi moms, I have to integrate Snapchat, because these target groups live and breathe TikTok and Snapchat respectively.
Then there’s also the format. Using the same examples, Gen Z and Saudi moms both like quick content formats so TikTok and Snapchat make sense versus older millennials who would like a good 15-minute IGTV video on an interesting topic.
Is there any particular platform that outperforms others for influencer marketing?
Looking at the campaigns we have run on AnyTag, I can see a clear preference for Instagram in the MENA region. The reason for that is the ease of use of the platform, a very high level of data availability, and the numerous content formats. Instagram really won the game with content formats because it has everything from Stories, to photos, to different video formats like Reels, which is quick, and IGTV, which is long-form.
So, Instagram dominated the space but TikTok also cemented its position last year and YouTube will always be a strong player for the MENA region because there are really strong technology and gaming influencers, as well as children’s channels, on the platform. In Saudi Arabia, however, I would rank Snapchat as high as Instagram, but that’s only in KSA as we don’t see much demand for it outside the Kingdom.