Who’s Who: Abdullah Al-Zahrani global brand development head at The Red Sea Development Co. and Amaala

Abdullah Al-Zahrani
Abdullah Al-Zahrani
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Updated 22 July 2021

Who’s Who: Abdullah Al-Zahrani global brand development head at The Red Sea Development Co. and Amaala

Who’s Who: Abdullah Al-Zahrani global brand development head at The Red Sea Development Co. and Amaala

Abdullah Al-Zahrani is head of global brand development at The Red Sea Development Co. and Amaala in Riyadh.

In his role, Al-Zahrani’s core responsibility is to develop and execute a fully integrated marketing plan for two of the world’s most promising luxury tourism brands targeting the global market.

Established in 2017, the Red Sea Development Co. and Amaala aim to develop and promote a new international luxury tourism destination in Saudi Arabia as one of four giga-projects aimed at diversifying the Kingdom’s economy in line with Vision 2030.

Al-Zahrani has an extensive 20 years’ experience in strategic marketing, brand and performance marketing, destination marketing and corporate communications.

He has worked for international, regional and local corporations in various sectors including development, hospitality, food and beverage, banking and automotive.

Before his current position, Al-Zahrani was corporate marketing and communications director at Jabal Omar Development Co. in Jeddah between 2016 and 2019, where he developed and implemented short and long-term plans and budgets, monitored progress and evaluated performance for marketing, communications, as well as public relations programs and activities.

He also served as marketing and communications manager for the National Commercial Bank in Jeddah, and as marketing manager for Abdul Latif Jameel Co. in Jeddah.

Al-Zahrani holds a master’s degree in strategic marketing from Brunel Business School in London, UK. He is also a fellow at The Charted Institute of Marketing and American Marketing Association.


Saudi Arabia confirms 11 COVID-19 deaths, 1,075 new infections

Saudi Arabia confirms 11 COVID-19 deaths, 1,075 new infections
Updated 03 August 2021

Saudi Arabia confirms 11 COVID-19 deaths, 1,075 new infections

Saudi Arabia confirms 11 COVID-19 deaths, 1,075 new infections
  • The Kingdom said 1,113 patients recovered in past 24 hours
  • 5 mosques reopened in 4 regions after being sterilized after 5 people tested positive for COVID-19

RIYADH: Saudi Arabia recorded 11 new COVID-19 related deaths on Tuesday, raising the total number of fatalities to 8,270.
The Ministry of Health confirmed 1,075 new cases reported in the Kingdom in the previous 24 hours, meaning 528,952 people have now contracted the disease. 
Of the total number of cases, 10,575 remain active and 1,433 in critical condition.
According to the ministry, the highest number of cases were recorded in Makkah with 209, followed by the Eastern Province with 188, the capital Riyadh with 184, Jazan recorded 107, and Asir confirmed 89 cases.
The health ministry also announced that 1,113 patients had recovered from COVID-19, bringing the total number of recoveries in the Kingdom to 510,107.


Over 28 million doses of the coronavirus vaccine have been administered in the Kingdom to date through 587 centers..
The ministry renewed its call on the public to register to receive the vaccine, and adhere to the measures and abide by instructions.
The Ministry of Islamic Affairs reopened five mosques in four regions after temporarily evacuating and sterilizing them after five people tested positive for coronavirus, bringing the total number of mosques closed and reopened after being sterilized to 1,934 within 178 days.
The coronavirus pandemic has affected over 199 million people globally and the death toll has reached around 4.25 million.


Jordan’s king thanks Saudi Arabia for its support

Jordan’s king thanks Saudi Arabia for its support
Updated 14 min 13 sec ago

Jordan’s king thanks Saudi Arabia for its support

Jordan’s king thanks Saudi Arabia for its support
  • King Abdullah said Saudi Arabia’s positions reflect its policy that always supports Jordan in all circumstances
  • He added that Amman and Riyadh share strong and solid relations

RIYADH: Jordan’s King Abdullah II received Saudi Arabia’s Foreign Minister Prince Faisal bin Farhan in the capital, Amman, on Tuesday and expressed his appreciation for the the Kingdom’s support of his country.
Prince Faisal delivered a message from King Salman that dealt with “ways of strengthening the historical relations between the two kingdoms and enhancing cooperation and coordination on regional issues,” Petra news agency reported.
King Abdullah praised Saudi Arabia’s supportive stance of Jordan, while it faced various challenges, including the recent sedition case that Jordan was able to nip in the bud.
He said Saudi Arabia’s positions and its explicit messages of support reflect its policy and the policy of its leadership that always supports Jordan in all circumstances.

The king said that the security of Jordan and Saudi Arabia is one and that they stand united in the face of all challenges, pointing to the centrality of the historical relations that unite their two countries.
He added that Amman and Riyadh share strong and solid relations, as he conveyed greetings to King Salman and wished Saudi Arabia and its people further progress and prosperity.
Prince Faisal said his country was keen to enhance cooperation with Jordan.
The two sides reviewed bilateral relations and ways of enhancing them in all fields, and called for the need to maintain coordination and consultation between the two countries on various issues of common interest, in a way that achieves their interests and serves Arab issues.
“During the meeting, we touched on ways to strengthen the deep-rooted brotherly relations and the long-standing ties of cooperation between the two countries in all fields,” the foreign minister said in a tweet following the meeting.
They also discussed opportunities to increase bilateral trade exchange, and support inter-investment related to the Kingdom’s Vision 2030, which provides many promising opportunities, especially in technology, innovation and renewable energy, Saudi Press Agency reported.


Saudi Arabia candidate for UK ‘green list’: reports 

Saudi Arabia candidate for UK ‘green list’: reports 
Updated 03 August 2021

Saudi Arabia candidate for UK ‘green list’: reports 

Saudi Arabia candidate for UK ‘green list’: reports 
  • Four other countries are also on the “green watch list”

DUBAI: Saudi Arabia has reportedly been “earmarked” for the “green watch list” for the United Kingdom according to British daily iNews, which could allow fully vaccinated travellers to enter without quarantining upon return to the UK. 

Four other countries are also on the “green watch list,” the report said, including Bhutan, French Polynesia, North Macedonia, and Norway. 

A leading British consultancy, PC Agency, also said a number of countries were expected to be moved into the green category of rules for entry into England in the wake of an analysis of the latest coronavirus disease (COVID-19) infection and vaccination rates.

It found that 12 destinations, including Germany, Poland, Canada, Austria, Bosnia, the Czech Republic, Hungary, Latvia, Lithuania, Slovakia, Slovenia, and Romania could go green.

Iceland, Malta, Madeira, and Israel were among destinations that may move from green to amber, while countries such as Greece and Spain could go on the amber list, PC Agency CEO Paul Charles told The Guardian  newspaper.

The British government reviews its traffic travel system every three weeks. The next review is expected on Thursday with any changes coming into place the following Monday.


Saudi school principal gets into Guinness for largest mural using water bottle caps

The Green Leaves Playgroup principal broke last year’s record with a 250 sq. meter map of the world. The previous record belonged to Caroline Chaptini, who created a 196.94 sq. meter crescent mosaic. Inset: (Khulood Al-Fadli Supplied)
The Green Leaves Playgroup principal broke last year’s record with a 250 sq. meter map of the world. The previous record belonged to Caroline Chaptini, who created a 196.94 sq. meter crescent mosaic. Inset: (Khulood Al-Fadli Supplied)
Updated 03 August 2021

Saudi school principal gets into Guinness for largest mural using water bottle caps

The Green Leaves Playgroup principal broke last year’s record with a 250 sq. meter map of the world. The previous record belonged to Caroline Chaptini, who created a 196.94 sq. meter crescent mosaic. Inset: (Khulood Al-Fadli Supplied)
  • With determination and consistency, Khulood Al-Fadli continued her work ‘and never gave up’

JEDDAH: Khulood Al-Fadli, a school principal in Jeddah, has joined the ranks of Guinness World Records holders by creating the planet’s largest mosaic using plastic bottle caps.

The Green Leaves Playgroup principal broke last year’s record with a 250-square-meter map of the world using 350,000 plastic bottle caps. The previous record belonged to Caroline Chaptini, who created a 196.94-square- meter crescent mosaic in Miziara, Lebanon.
“I feel beyond the moon. I really felt my work had paid off,” Al-Fadli told Arab News.
“The image doesn’t matter as the size determines if I’m breaking a record and Guinness World Records had so many requirements to break a record or set a new record,” she said.
Meeting the requirements to break the record proved especially difficult due to turbulent weather conditions affecting her outdoor mosaic.
“I went through difficult days of the wind blowing all my water caps away, which delayed the project for a week. But with determination, consistency and with the help of my volunteers and most of all my family and husband, I continued my work and never gave up,” she said.
The project was aimed at shedding light on three events; World Environment Day — collecting plastic and recycling — World Oceans Day — not throwing plastics into oceans or the sea because of its negative effects on the environment — and United Nations Public Service Day — the importance of community volunteering. Al-Fadli said that all three world days met Saudi Arabia’s Vision 2030 and its sustainable goals.

HIGHLIGHT

The project was aimed at shedding light on three events; World Environment Day — collecting plastic and recycling — World Oceans Day — not throwing plastics into oceans or the sea because of its negative effects on the environment — and United Nations Public Service Day — the importance of community volunteering.

She said that her target volunteers were children, “since they are the future generation.” Al-Fadli was first inspired by student responses after she introduced the topic of global warming and recycling to children at the school.
Al-Fadli said that one pupil had asked: “’Does that mean our earth will die?’ She continued: “He questioned angrily, almost saying how dare people do this to our only planet.”
She told him that people could start change with themselves and a simple step to save the earth was to “collect plastics and make a humane project out of it.”
With the help of her students, family and friends, and the growing number of plastic bottle cap donors, “within 40 days of work, the news kept spreading and people from all over Jeddah, Makkah, Madinah and Taif came to donate.”
She said that the donors were eager to see the outcome, with even the youngest of volunteers excited to see the end result. “They were amazed by how lovely and huge the map is, they promised to save plastics and reuse them or donate it to me for the sake of the Earth.”
Al-Fadli said that creating art out of recyclables was a fulfilling experience — and that she had always had an affinity for maps while growing up.
“Since I was a child, I used to love drawing maps. I don’t know why but it feels like I’m flying. Seeing a huge map was like a dream,” she said.


‘Social isolation’ after Aug. 1 changes will boost jab uptake, says Saudi official

Almost all of the Saudi population are soon expected to become fully vaccinated against COVID-19. (SPA)
Almost all of the Saudi population are soon expected to become fully vaccinated against COVID-19. (SPA)
Updated 03 August 2021

‘Social isolation’ after Aug. 1 changes will boost jab uptake, says Saudi official

Almost all of the Saudi population are soon expected to become fully vaccinated against COVID-19. (SPA)
  • Ban on unvaccinated people entering events, businesses is latest policy to end pandemic

JEDDAH: People in Saudi Arabia who refuse to receive a COVID-19 vaccine will be left “socially isolated” following the Aug. 1 ban, a health official has said, urging Saudis and residents to take immediate action and receive a jab.

Dr. Naser Tawfiq, assistant professor of anesthetics and ICU, warned that as a result of the policy, no one would be allowed to enter any governmental institution without being vaccinated.
“This decision will certainly reduce any negative attitude that disdains the vaccine. One who tries to avoid getting the vaccine will be socially isolated. Their isolation is good for us because all of society wants to get back to normal life, and the only safe solution is to get the vaccine,” Tawfiq said.
He added that by receiving a vaccine and complying with precautionary measures, people can live “almost a normal life” at this stage of the pandemic.
Residents of the Kingdom are required to receive at least one jab or have recovered from COVID-19 to attend social, cultural, sports and entertainment gatherings, and enter private, government or commercial establishments.
Health authorities have called on residents to register for the vaccine, and centers across the Kingdom have been urged to provide more time slots to accommodate the growing numbers of applicants.
Meanwhile, almost all of the Saudi population are soon expected to become fully vaccinated against COVID-19 before returning to the workplace, Abdulmohsin Al-Huwaidi, a human resources specialist, told Al-Ekhbariya TV channel, adding that the majority of people in the Kingdom have now received a vaccine.

FASTFACTS

• Saudi Arabia reported 1,063 new cases of COVID-19 on Monday.

• The death toll rose to 8,259 after 10 more virus-related deaths were recorded.

“This can clearly show the good quality of work in these health organizations and the high level of awareness in society,” Al-Huwaidi said.
So far, 27,638,716 people in the Kingdom have received a jab against COVID-19, including 1,481,272 elderly people.
Al-Huwaidi added that the Ministry of Human Resources and Social Development has approved a variety of options to deal with the unvaccinated workers.
“This gradual plan of dealing with unvaccinated employees begins with directing them to work remotely, and this is an option for the organizations in which job tasks can be done remotely,” he said.
He added: “I think we will see the whole community — both citizens and residents — fully vaccinated in the near future.” However, he noted that people who are excluded from taking the vaccine could continue to work from their homes.
In another move to curb the spread of coronavirus, the Saudi Public Prosecution office has warned that it will impose fines of up to SR500,000 ($133,323) on passengers breaching travel ban restrictions by boarding flights to countries hit by severe COVID-19 outbreaks. Similar penalties will also apply to operators or owners of the means of transportation, the authority said.
In a recent tweet, officials added that severe punitive measures would be taken against travelers who failed to disclose that they had visited any countries listed on the Kingdom’s COVID-19 travel ban list.
Meanwhile, Saudi Arabia on Monday reported 10 more COVID-19-related deaths, taking the death toll over the course of the pandemic to 8,259.
There were 1,063 new cases, meaning that 527,877 people in the country have now contracted the disease. A total of 10,624 cases remained active, of which 1,434 patients were in critical condition.
Of the newly recorded cases, 244 were in the Makkah region, 217 in the Riyadh region, 152 in the Eastern Province, and 70 in the Madinah region.
The Ministry of Health said that 1,620 patients recovered from the disease, increasing the total number of recoveries in the Kingdom to 508,994.
Saudi Arabia has so far conducted 25,226,779 PCR tests, with 98,862 completed in the past 24 hours.
Testing hubs and treatment centers set up throughout the country have dealt with hundreds of thousands of people since the COVID-19 pandemic outbreak.
Among them, Taakad (make sure) centers provide COVID-19 testing for those who show no or only mild symptoms or believe they have come into contact with an infected individual, while Tetamman (rest assured) clinics offer treatment and advice to those with virus symptoms such as fever, loss of taste and smell, and breathing difficulties.
Appointments for either service can be made via the ministry’s Sehhaty app.