Abdullah Al-Zahrani is head of global brand development at The Red Sea Development Co. and Amaala in Riyadh.
In his role, Al-Zahrani’s core responsibility is to develop and execute a fully integrated marketing plan for two of the world’s most promising luxury tourism brands targeting the global market.
Established in 2017, the Red Sea Development Co. and Amaala aim to develop and promote a new international luxury tourism destination in Saudi Arabia as one of four giga-projects aimed at diversifying the Kingdom’s economy in line with Vision 2030.
Al-Zahrani has an extensive 20 years’ experience in strategic marketing, brand and performance marketing, destination marketing and corporate communications.
He has worked for international, regional and local corporations in various sectors including development, hospitality, food and beverage, banking and automotive.
Before his current position, Al-Zahrani was corporate marketing and communications director at Jabal Omar Development Co. in Jeddah between 2016 and 2019, where he developed and implemented short and long-term plans and budgets, monitored progress and evaluated performance for marketing, communications, as well as public relations programs and activities.
He also served as marketing and communications manager for the National Commercial Bank in Jeddah, and as marketing manager for Abdul Latif Jameel Co. in Jeddah.
Al-Zahrani holds a master’s degree in strategic marketing from Brunel Business School in London, UK. He is also a fellow at The Charted Institute of Marketing and American Marketing Association.