JEDDAH: Making social media videos is a competitive business, and for content creators and entrepreneurs the stakes are high.
Saudi social media content creators Sultan Al-Saggaf and Ahmed Al-Kiyadi have made this process easier with the opening of “Karkand” rental studio.
For content creators, videos are what attract viewers and must be done well. Issues of background noise, poor lighting and finding the right setting can be intimidating for those starting out in the business.
The idea of Karkand is to have a studio space for social media influencers. According to the founders, whether the videos are about gaming, unboxing gifts, beauty and makeup tutorials or fashion, anyone can visit Karkand Productions and create a professional clip.
“Located in Jeddah, we launched Karkand Productions when we realized that we don’t have a professional space for content creators. As YouTubers we struggled to make professional videos and we thought that there must be a lot of creators who are struggling too,” Al-Kiyadi, Karkand co-founder, told Arab News.
Fellow co-founder, Al-Saggaf, said that Karkand provided a comfortable space for creators. “Basically the creator can book a room per hour and this room is equipped with soundproof walls, microphones, cameras, and we can edit anything for the creator,” he said. “After we finish producing the video, we email it to the creator.”
“We have the technology, just bring your idea and come.”
• For content creators, videos are what attract viewers and must be done well. Issues of background noise, poor lighting and finding the right setting can be intimidating for those starting out in the business.
• According to the founders, whether the videos are about gaming, unboxing gifts, beauty and makeup tutorials or fashion, anyone can visit Karkand Productions and create a professional clip.
Al-Kiyadi said that they were trying to create an environment and space for online content creators who struggled to find a place to film their content, and Karkland provided professional video and audio solutions using their experience in multimedia.
The idea behind the name was to have an identity based on a creature. “Since we also do a lot of video cutting during the post-production phase, we wanted a unique name that is both Arabic and easily pronounced in English. The closest name we could come up with was the lobster, which translates in Arabic as karkand.”
Al-Saggaf said that one of the obstacles they enountered had been price range. “As this is our first business venture, the normal obstacles were faced and many lessons were also learned. Understanding market pricings and scoping down our real value compared to the local market, and finding the right location, were important to get the right footing as soon as we launched.”
“Karkand is a first of its kind locally, we can say that it is a monopoly, and we try to be more flexible with timings and restrictions since we are dealing with a creative field.”
Al-Saggaf said that aside from their primary target audience — online content creators — they also welcomed business owners who sought to advertise their products and services.
Vision 2030 had made people aware of media and content creation, he said. “The interest in developing online content is growing among people, and there are a lot of upcoming YouTubers, including many Saudi women, who are entering the field of online content. They are more than welcome to book a room with us, the price range is affordable, ranging around SR300 ($80) per hour.”
Al-Saggaf advised young content creators to start with a small sum to “scope your strength and find your weakness, follow your passion, and specialize in one field.”