DUBAI: Global Amazon agency and marketplace consultancy Podean has been named as startup agency of the year at The Drum advertising awards.
The gongs were judged by a panel of C-suite industry experts from leading firms and brands including Danielle Bassil of Digitas, Lucy Taylor from MullenLowe, Emma Montgomery from Leo Burnett, and OMD’s Stephen Li.
They evaluated agency nominees based on, “demonstrated innovative thinking to build and develop their business, shareholder value, outstanding client experience, and a talented and engaged team,” according to a statement.
The awards’ startup agency of the year category is dedicated to individual companies that are less than three years old and provide examples of how the new entity has set out to solve a need in the market, has been creative and innovative in terms of strategy, and has managed to cut through and build a profile in a crowded field.
Global chief executive officer, Travis Johnson, accepted the award during the virtual event, and thanked all Podean teams for their “dedication and constant focus on delivering innovation and results.”
Podean founder and CEO, Mark Power, said: “We knew from the start that e-commerce could be a more sophisticated and innovative discipline and that marketplaces must fit into a brand’s broader retail context. This award reinforces that our approach is the right one and one that delivers results for clients.
“I’m especially proud that the work we submitted – and that won – was contributed by our teams all around the world. We know we are not simply raising the bar in the US but also in the Asia-Pacific, Middle East and North Africa, Latin America, and EU regions,” he added.