A UAE-based athleisure brand has curated an exclusive edit that shines a light on the Kingdom’s past and future on the occasion of the 91st Saudi National Day.
The UAE’s first sustainable homegrown brand, The Giving Movement, is celebrating this year’s theme of “It Is Our Home,” by honoring the Kingdom’s land and its locals with an original Arabic poem expressing the deeply rooted friendship between the two countries, the history of Saudi Arabia and its bright, vibrant future. Titled “From Our Heart to Yours,” the short yet emotive poem is dedicated to the people of the Kingdom in commemoration of their National Day.
The edit presents a collection for women, men and kids consisting of sweaters, joggers, T-shirts, jackets, caps, veils and more in the hues of the Kingdom. From soft-skin recycled nylon and recycled re-shell nylon to organic cotton and organic bamboo, the edit features the brand’s bestselling favorites and signature pieces.
The campaign also joins the UAE’s #Together_Forever campaign that is held every year to celebrate the Saudi National Day and the everlasting bond between the two friendly countries.
The Giving Movement is currently offering free shipping on all orders (Including cash on delivery) to Saudi Arabia. The athleisure brand is available for purchase on the website www.thegivingmovement.com, Ounass, Rubaiyat, and Milano in the Kingdom.
Designed ethically, the brand is dedicated to inspiring a global movement by encouraging and fueling conscious consumerism. Manufactured in the UAE, the brand was founded by Dominic Nowell-Barnes during the COVID-19 pandemic and focuses on creating a positive impact and lasting global change. The Giving Movement recognizes the fashion industry’s impact on the environment, namely in activewear and athleisure, where the materials used are not sustainable or biodegradable. The brand donates $4 of every purchased item to charity. Since launching in April 2020, it has donated more than $100,000 to its partnered charities — Dubai Cares and Harmony House India.