RIYADH: With just a week to go until the start of Riyadh Season 2021, the publicity drive for the high-profile event kicked into high gear on Wednesday as the media center launched its promotional campaign.
The main work of the center involves providing the local and international media professionals covering the event with support services, including daily information updates and facts and figures about current activities. In addition it will organize press conferences and monitor the global media coverage of Riyadh Season 24 hours a day, seven days a week.
It has also launched a virtual media center where journalists can register for permits to cover events and activities, and download a range of promotional materials — such as background information, photos and videos — that will be updated on daily basis.
Riyadh Season begins on Oct. 20 and continues until March. It features about 7,500 activity days, running concurrently, including more than 100 interactive experiences, 350 theater shows, 10 international exhibitions, more than 24 plays, and 76 concerts.