DUBAI: Streaming giant Netflix saw a sixfold increase in global viewing hours of its Korean shows compared with 2020.
“Squid Game,” the platform’s biggest show, led the way with a massive 95 percent of its viewership coming from outside South Korea.
The dystopian drama is the most-viewed Netflix show in 94 countries, with many of its viewers going on to explore more Korean content on the platform.
Two months after the release of “Squid Game,” Netflix launched another Korean show, “Hellbound,” which racked up 43.48 million viewing hours, making it the No.1 show in 34 countries and among the top 10 Netflix shows in 93 countries.
The Korean production “The Silent Sea,” which launched last year, also made it to the top spot on the weekly non-English top 10 lists for its premiere.
The popularity of these shows is also reflected in popular culture, with “Squid Game” merchandise and the striking costume of the characters becoming a Halloween favorite.
Netflix launched more than 130 South Korean titles between 2016 and 2021, and with the increasing popularity and demand for Korean content, the platform is set to launch 25 new shows this year.
These include shows such as “All of Us Are Dead,” “Juvenile Justice,” “Money Heist: Korea — Joint Economic Area,” and movies such as “Seoul Vibe,” “Love and Leashes” and “Carter.”
“We believe this is a slate that showcases more of the inventive and gripping Korean storytelling that the world has come to love,” said Don Kang, vice president of content for Korea, Netflix, in a blog post.
He added: “To do that, we will continue to invest in Korea’s creative ecosystem and, together, we will keep on showing the world that ‘Made in Korea’ means ‘Well-Made’.”