Rebranded mentoring platform for Saudi designers Adhlal unveils new identity

A corner of the warehouse was transformed into a children’s design thinking workshop. (AN photo by Huda Bashatah)
A corner of the warehouse was transformed into a children’s design thinking workshop. (AN photo by Huda Bashatah)
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Updated 24 January 2022

Rebranded mentoring platform for Saudi designers Adhlal unveils new identity

A corner of the warehouse was transformed into a children’s design thinking workshop. (AN photo by Huda Bashatah)
  • The research-based consultancy launched its new direction and strategies during a special event at the Saudi Design Festival in Diriyah
  • ‘I want to see designers who are more empowered … and have no fear in expressing their creative ideas,’ said founder Princess Nourah Al-Faisal

RIYADH: Adhlal, a platform that aims to help Saudi designers develop their skills and give them a leg up in the industry, unveiled its new, rebranded identity during a ceremony at the Saudi Design Festival in Jax District in Diriyah on Monday.

“Today we are launching the new identity and the new brand of Adhlal which we hope will reflect our hopes and dreams for the future and everything that we hope to achieve,” said Princess Nourah Al-Faisal, the founder of Adhlal.

“I want to see designers who are more empowered, who have a true understanding of their identity and have no fear in expressing their creative ideas and no fear in really pushing forward.”




Princess Nourah Al-Faisal founder of Adhlal (Right), Noor Alnugali (Left), assistant editor-in-chief of Arab News, during the discussion. (AN photo by Huda Bashatah)

Adhlal is a research-based consultancy that aims to equip future generations of Saudi designers with the tools they need to succeed and build on the aims of the Kingdom’s Vision 2030 national development plan. The rebranding aims to create an enhanced forum for discussion where designers can gather, share knowledge and help each other excel.

“That is the whole point of Adhlal: the community and that ability to bring people together and strengthen themselves, to share knowledge,” Princess Nourah said.

By doing this, she added, Adhlal aims to create an environment in which designers can grow together. The process of rethinking the identity of Adhlal raised many questions that helped the founder and her team to understand the strategies required to better help the Saudi design community to develop and grow.




Discussions were held during the rebranding of Adhlal on the necessary tools needed for the future of design in the Kingdom. (AN photo by Huda Bashatah)

“We were taking a deep dive into who we are and what we are trying to achieve, to see what our goals are,” Princess Nourah said.

What emerged at the heart of the process was a realization that to strengthen and support the design community there was a need to redefine the very idea of what design truly is and what it can achieve. We all utilize design concepts in every aspect of our daily lives, Princess Nourah pointed out, whether we realize it or not.

“Design is everything,” she said. “It’s the strategies; you design your future, you design your life and you design your day.”

She also highlighted the importance of design and its contribution to the future of the Kingdom.

“We really need to accelerate the development of design,” she said. “Design is the only tool that will get us to Vision 2030 and beyond. There is nothing else in this world that will allow us to achieve that.”

However there is a gap between where things stand and where the country aspires to be in terms of accelerating design, according to the princess.

“In Saudi Arabia, and a lot of parts of the world, we tend to focus on the product more than anything else — we think of the product, merchandising, manufacturing — but design is really much bigger than that,” she said, adding that a better understanding of design will aid the development of the Kingdom.

“If we really learn to utilize design thinking, it is really something that will help us in the future.”

Through the rebranding, Adhlal has developed new strategies it says can tackle the obstacles designers face. These strategies will be shared among the design community to enhance design thinking and awareness of its importance to all aspects of daily life.

“Definitely, the core of what we do is always research and consulting, and we really believe in working with all sectors of different fields,” Princess Nourah said.

It is also important to educate people about design thinking and design research, and one of the ways in which this can be achieved is by supporting creativity from a young age, she added.

During the rebranding launch event, part of the venue was transformed into a design workshop for children in partnership with NExAR, a design-consultancy initiative that aims to build bridges between the Netherlands and the Arab world through education and shared insights.

“We are teaching children the importance of design thinking as a tool in life to (aid) their imagination and understanding,” said Princess Nourah.

The Saudi Design Festival, which began on Jan. 10, is a three-week event hosted by the Architecture and Design Commission as a hub for creative dialogue that brings together design communities to share knowledge and insights.

 


Saudi Arabia tells UN meeting on food security ‘global cooperation is vital’

Saudi Arabia tells UN meeting on food security ‘global cooperation is vital’
Updated 19 May 2022

Saudi Arabia tells UN meeting on food security ‘global cooperation is vital’

Saudi Arabia tells UN meeting on food security ‘global cooperation is vital’
  • Deputy Foreign Minister Waleed Al-Khuraiji said the KSA’s foreign policy attaches great importance to enhancing security and stability

RIYADH: A Saudi Ministry of Foreign Affairs official confirmed Wednesday that the Kingdom had taken crucial steps to enhance food security, put forward strategies to promote food growth and face climate change and water scarcity. 

Waleed Al-Khuraiji, Saudi deputy minister of foreign affairs, said these measures contributed to improving food security indicators in the Kingdom, the Saudi Press Agency reported.

During the Global Food Security Call to Action meeting at the United Nations on Wednesday, Al-Khuraiji said that the food security challenge proves that sustainable recovery depends on international cooperation.

He said despite progress in the development process, achieving the 2030 SDG (social development goals) had become extremely difficult, as global expectations and indicators show a deviation in the path towards achieving the second goal of the program, which includes the eradication of hunger.

“Among the global health challenges are the spread of pandemics, as the spread of the COVID-19 revealed to us the fragility of the international system in combating a virus that is not visible to the naked eye, which led to severe consequences that affected societies and economies,” Al-Khuraiji said, adding  that this affected people’s lives, their livelihood and declining economic indicators.

He said Saudi Arabia led a global response to the pandemic that accompanied the Kingdom’s G20 presidency, as it supported global efforts to confront this pandemic with $500 million, in addition to providing $300 million to help countries’ efforts to address the pandemic.

“The Kingdom’s ambitious Vision 2030 focused within sustainable development efforts on building a sustainable agricultural sector, strengthening sectors that support food systems, developing systems and improving agricultural productivity, and worked to strengthen research and innovation capabilities to ensure sustainable progress in food security,” Al-Khuraiji said.

In this regard, he said Saudi Arabia presented crucial initiatives to the region and the world, and had created a road map for facing environmental challenges. These intuitive include the Saudi Green Initiative the Middle East Green Initiative, and the circular carbon economy initiative.

Al-Khuraiji said the  Kingdom’s foreign policy attached great importance to enhancing security and stability, supporting dialogue and peaceful solutions, and providing conditions that support development and achieve people’s aspirations for a better tomorrow, weather in the Middle East or the world.

He added Saudi Arabia had always reiterated its commitment to helping the disadvantaged and countries hit by natural disasters and humanitarian crises.

“The Kingdom is the largest donor of humanitarian and development aid at the Arab and Islamic levels, and is one of the top three donors at the international level,” he said. 


Saudi-US defense delegations review ties, discuss future cooperation

Saudi-US defense delegations review ties, discuss future cooperation
Updated 19 May 2022

Saudi-US defense delegations review ties, discuss future cooperation

Saudi-US defense delegations review ties, discuss future cooperation
  • Deputy Defense Minister Prince Khalid says the meeting was organized upon Saudi Crown Prince Mohammed bin Salman’s directives

RIYADH: Prince Khalid bin Salman, Saudi Arabia’s deputy minister of defense, on Wednesday met the US Secretary of Defense Lloyd Austin in Washington, the Saudi Press Agency reported.

The pair reviewed the Saudi-US partnership, and ongoing and future strategic military and defense cooperation between the Kingdom and US.

Prince Khalid expressed Saudi Arabia’s appreciation for the close cooperation between the two countries' defense bodies to achieve the two sides’ common interests and enhance security and peace regionally and internationally.

 

 

He also said that the meeting was organized based on Saudi Crown Prince Mohammed bin Salman’s directives.

Prince Khalid and US Undersecretary of Defense for Policy Colin Kahl, then, co-headed the Saudi-US joint strategic planning committee meeting.

The Saudi and US defense delegations join a photo session after their meeting in Washington on May 18, 2022. (SPA)

The meeting discussed regional and international developments, and a number of issues on defending common interests and global security and stability.

The meeting was attended by Gen. Fayyadh bin Hamed Al-Ruwaili, Saudi Chief of General Staff, and other Saudi and US senior officials.


Saudi foreign minister meets Algerian counterpart during official visit

Saudi Foreign Minister Prince Faisal bin Farhan meets his Algerian counterpart Ramtane Lamamra. (SPA)
Saudi Foreign Minister Prince Faisal bin Farhan meets his Algerian counterpart Ramtane Lamamra. (SPA)
Updated 51 min 34 sec ago

Saudi foreign minister meets Algerian counterpart during official visit

Saudi Foreign Minister Prince Faisal bin Farhan meets his Algerian counterpart Ramtane Lamamra. (SPA)

RIYADH: Saudi Arabia’s Foreign Minister Prince Faisal bin Farhan met with his Algerian counterpart Ramtane Lamamra on Wednesday evening, during his official visit to Algeria.
During the meeting, they reviewed the solid historical relations linking the two countries and ways of developing them in all fields.
The two sides also discussed enhancing joint cooperation in many aspects, the latest regional and international developments, and issues of common interest.
Lamamra hosted a dinner in honor of Prince Faisal and his accompanying delegation.
The foreign minister had arrived in the Algerian capital earlier on Wednesday.


Kahila horse championship to kick off May 25 in Saudi Arabia

Kahila horse championship to kick off May 25 in Saudi Arabia
Updated 18 May 2022

Kahila horse championship to kick off May 25 in Saudi Arabia

Kahila horse championship to kick off May 25 in Saudi Arabia
  • The event will highlight the significance of the ancient sport and the Kingdom’s efforts to advance it through local and international forums

RIYADH: An international event to celebrate the history of purebred Arabian horses is set to get underway in Saudi Arabia.

Prince Bandar bin Khalid Al-Faisal, chairman of the Equestrian Authority and the Horse Racing Club, will on May 25 patronize the launch of the second edition of the five day Kahila championship meeting.

Organized by the King Abdulaziz center for purebred Arabian horses, the event will be staged at the Riyadh Front Exhibition and Convention Center and will highlight the significance of the ancient sport and the Kingdom’s efforts to advance it through local and international forums.


73 held after Saudi patrols intercept illicit drug hauls

73 held after Saudi patrols intercept illicit drug hauls
Updated 18 May 2022

73 held after Saudi patrols intercept illicit drug hauls

73 held after Saudi patrols intercept illicit drug hauls
  • The authorities thwarted attempts to smuggle 682 kilograms of hashish, 62.3 tons of khat and 194,300 amphetamine tablets

RIYADH: Saudi authorities arrested 73 people after border patrols foiled massive drug smuggling attempts in several regions of the Kingdom.

Col. Misfir Al-Qarini, spokesman for the General Directorate of Border Guard, said that land patrols in the Jazan, Najran, Asir and Tabuk regions thwarted attempts to smuggle 682 kilograms of hashish, 62.3 tons of khat and 194,300 amphetamine tablets.

The seized drugs were handed over to authorities and legal steps taken against those detained, he added.

Among the alleged violators were 20 Saudi citizens, 26 Ethiopians, 23 Yemenis, two Pakistanis, one Sudanese and one Eritrean.