RIYADH: Saudi Arabia’s first fashion professional society was launched on Thursday.
Loai Naseem, founder of the Lomar chain, is the chairman of the board of directors of the society.
The society is among the professional associations founded under the Ministry of Culture’s nonprofit sector strategy, adopted in March 2021. The strategy aims to build a diverse system of nonprofit organizations in the Kingdom’s cultural sectors, including the formation of 16 professional societies in 13 cultural sectors globally.
Naseem told Arab News that the society aspires to lead the fashion sector in terms of creativity, excellence and sustainability while also strengthening its development role in the Saudi economy and reflecting the country’s cultural identity locally and globally.
The society’s goals include developing professional practice, improving the future of employees through training, strengthening networks among practitioners and supporting talent.
“The most important thing, in my opinion, is to raise awareness of the cultural importance and value of the sector,” Naseem said
Naseem, who was named Saudi Arabia’s most influential entrepreneur by American Endeavor in 2012, said that the society is looking forward to a variety of activities, including “training, mentoring and empowering professionals and designers with the goal of putting them on track.”
Among the society’s anticipated positive impacts are an increased knowledge of fashion in terms of quality, value, sustainability and significance, and economic growth, including the possibility for the Kingdom to export “Made in Saudi Arabia” products.