Saudi Arabia is not short of creative talent, says American designer

Saudi Arabia is not short of creative talent, says American designer
During ‘The Mayman Show,’ American designer Brandie Janow says there’s so much talent in Saudi Arabia. (AN photo)
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Updated 18 March 2022

Saudi Arabia is not short of creative talent, says American designer

Saudi Arabia is not short of creative talent, says American designer

RIYADH: American designer Brandie Janow, who works for Saudi design consultant company Adhlal, thinks that the Kingdom is not short of creative talent.

“There’s so much talent in Saudi Arabia. It’s just abundant across every industry, here and I think it’s just really about getting that talent and helping them on the path so that they can get to where they need to be,” she told “The Mayman Show.”

“I really think it’s just about guiding the designers. Everybody has their talent. You know, I always say that people always ask me, ‘how can I be a designer? How can I be an artist? How can I be creative?’ I’m always like, it’s something I think you’re born with. You have a talent, naturally, and sometimes it’s about honing your craft, being taught how to guide it, being taught the proper path to walk.”

Adhlal, which means “shade” in Arabic, was named so due to people historically gaining knowledge under the shade of the tree in the glaring Saudi weather. “We really liked how this kind of connected with what we do,” said Janow, “and law focuses on connecting the dots as we like to say, which is academia, government, community and the design industry itself.

“We do this with design, research and education and design thinking, and we’re trying to get these things installed to really grow his industry in the country.”

Janow is originally from Tennessee, and started her career in the design industry after attending university in Chicago, Illinois. “I went towards the business of design, and I get asked a lot, ‘are you a fashion designer? A graphic designer?’ I’m not any of those things, although I like to think that I can do all of them. It’s more towards the business of design,” she explained.

She started an entrepreneurial project in Saudi Arabia called Smuug, which was “something that I had in my head for several years. I started it in 2016, basically. I always wanted to create, like, a product and accessory brand. 

“Smuug makes an array of stickers and fun little products that you find in concept stores. So at the time, I had been in Saudi Arabia for about eight years, and as somebody that was new in the country, I kind of was just soaking in everything … as a creative, started drawing things everywhere, even like the little oud bottles. I was drawing all of these little things that were new to me, and at the time, whenever I was living here, you would go places like Virgin, for example, and you couldn’t even find anything in Arabic.

“Like there would be no notebook in Arabic, and I was really confused about this because I found that everything I was seeing was really nice, and I was like, ‘I want to make stuff, and I want to to create things based off of this beautiful culture,’ and so, yeah, that’s where Smuug came alive back then.”

Janow serves as the program director for the American Chamber of Commerce’s arts, culture, and entertainment committee. She is also the founder of the Riyadh Coffee Club, an initiative that showcases local cafes in the Kingdom’s capital.


Saudi Coffee Forum opens in Jazan

Saudi Coffee Forum opens in Jazan
Updated 14 sec ago

Saudi Coffee Forum opens in Jazan

Saudi Coffee Forum opens in Jazan
  • Experts gather to discuss industry’s economic, social and environmental impact
  • Culture Ministry launches grant to support research into coffee sector

JAZAN: Experts from around the world have gathered in Jazan for the Saudi Coffee Sustainability Forum, which got underway on Saturday.

Organized by the Ministry of Culture and held at the Grand Millennium Jazan, the two-day event will discuss the value chain of Saudi coffee and its economic, social and environmental impact.

Among the speakers and guests are Dr. Bandar Al-Rabiah, who heads the development impact department at the Agricultural Development Fund, Dhafer bin Ayedh Al-Fahad, director of the Jazan Mountain Development Authority, and Keren Kellard, a consultant at the National Center for Social Studies in Riyadh.

Al-Rabiah said at the opening session: “The idea isn’t just to increase productivity, we want to help the farmer to benefit from his plantation and to allow tourists to visit the farm and in effect generate a larger income for them.”

One of the highlights of the opening day was the launch by the Ministry of Culture of the Saudi Coffee Research Grant. Organized in partnership with Saudi Coffee Co. and the Public Investment Fund it aims to encourage local researchers to produce scientific papers related to Saudi coffee in three areas.

The first is the history of coffee in the Arabian Peninsula, covering everything from ancient trade routes to the events that led to its spread in Saudi Arabia.

The second relates to coffee culture, including the social practices, rituals and festive traditions within the Kingdom.

The third relates to cultural research into developing Saudi coffee through government procurement in order to promote a sustainable economy and preserve its heritage.

Mayada Badr, CEO of the Culinary Arts Commission, said: “The Ministry of Culture aims to strengthen the position of Saudi coffee. It aims to guide the community to the culture associated with coffee, to be proud of its distinctive identity, and to thank farmers and community members for preserving our culture.”

During the forum’s first session, Al-Fahad highlighted the efforts his team have made in cultivating the coffee industry in the Kingdom over the past 40 years, most notably with the establishment of an experimental facility that seeks to find the best agricultural crops for growing in the mountainous ranges in Jazan. He added that 900,000 coffee seedlings would be distributed for research use in the coming years.

Al-Fahad concluded his speech by saying the Culinary Arts Commission intended to establish the Saudi Coffee Museum in partnership with the Ministry of Culture and that the Kingdom had joined the World Coffee Organization.

The second session of the day discussed investment opportunities in coffee production and looked at sustainable methods of economic growth.

Karl Weinhold, a researcher in rural development and the coffee economy, said: “Most of my work revolves around how these people (farmers) can wrestle around with the institutions that they have been subjected to in order to achieve some sense of prosperity.”

Hassan Hajooj, a professor of economics at the College of Business Administration at King Faisal University, said that the coffee sector accounted for about 0.86 percent of Saudi Arabia’s gross domestic product in 2020 and that that figure was set to rise to 6.18 percent over the next five years.

The Kingdom, which had 22,000 coffee shops in 2021, produces about 300 tons of high-quality Saudi Khawlani coffee a year, which is consumed locally and exported to the Gulf Cooperation Council countries.

The final session on the first day focused on the history and cultural influence of coffee.


Saudi artists at Artorama showcase interactive artworks

Saudi artists at Artorama showcase interactive artworks
Updated 02 October 2022

Saudi artists at Artorama showcase interactive artworks

Saudi artists at Artorama showcase interactive artworks
  • State-of-the-art installations are offering visitors a unique immersive experience

RIYADH: Creative artworks and state-of-the-art installations by Saudi artists at Artorama are offering visitors a unique immersive experience.

Artorama, Nowaar Entertainment’s latest event, will run until Oct. 21 in Riyadh’s Laysen Valley. 

The first zone features distinctive designs from five Saudi artists. The visitor must physically touch the designs to view the artworks in their full, colorful glory.

“Eternal Light” by Ameera Sheikh was originally executed as the cover for the yet-to-be-published novel by Sara Al-Hussain. It tells the story of a young girl who sets off on a journey to uncover a mysterious power as she faces unknown evils ahead. 

“I wanted to show the magical and mysterious environment but with an ominous and an unsettling feeling that makes you feel a little anxious as you are drawn into the piece, just like our heroine,” Sheikh told Arab News. 

The artist was told in the past to leave Saudi Arabia in pursuit of job opportunities abroad, but she saw the great potential for a better future at the time, which has now proven to be the case for aspiring artists. 

“I feel very grateful for being patient. We had a little community of artists here where we helped each other improve by hosting small galleries and gatherings to keep it active and help it grow,” she said. “Now our community has a very powerful impact both globally and locally, and this has been strengthened by the current growing embrace of art and artists in the country.” 

‘Eternal Light’ by Ameera Sheikh tells the story of a young girl who sets off on a journey to uncover a mysterious power as she faces unknown evils ahead. (AN photo by Huda Bashatah)

In illustrator Ethar Balkhair’s piece, the visitor’s touch brings two figures to life in an explosion of color, highlighting the cultural and social aspects of Al-Balad, Jeddah’s historical area. “Jeddah is all about color. I really wanted to reflect the spirit of Al-Balad in this art. At the same time, I wanted to tell the story of Hijazi people,” she told Arab News.

Balkhair was born into a family with a passion for art; one of their household activities was to sit down and draw together. Her collaboration with Artorama was the first opportunity for her to showcase her illustrations in a local setting, but her work has reached far beyond Riyadh, with big names such as Vogue and Bobbi Brown featuring her art.

“Recently, with the initiatives from the Ministry of Culture and others, people have a chance to release the art that’s inside of them. Now, everyone has a space. In Saudi Arabia, the art scene is only growing,” Balkhair said. 

The event allows visitors to indulge in their senses and experience art in immersive and innovative ways. (AN photo by Huda Bashatah)

“Artwork doesn’t just have to center around beauty. There’s a story behind it. Now, they’re shedding light on the artist behind the art, and that supports us even more, makes us more confident, and allows us to explore more without fear,” she said. 

Mahmoud Zaini’s “Human Sustainability” takes a deep dive into the ethics and future of modern technology. The eccentric piece, drawn in 2017, raises awareness of the tech industry’s impact on humanity. “I was extremely disgusted by our trajectory as a race. Eventually, technology will turn us into cogs in its machine. I decided, therefore, to illustrate that concept with this contraption that recycles everything coming in and out of this ‘consumer’ to grant him a more sustainable existence,” Zaini told Arab News. 

HIGHLIGHTS

• The first zone features distinctive designs from five Saudi artists. The visitor must physically touch the designs to view the artworks in their full, colorful glory. Zone 1 also has an infinity room and a photo booth station, where visitors can engage with dynamic backgrounds.

• Zone 2 features a variety of attractions including a ball pit with interactive games, a projection drawing station, 3D printing, immersive swings and a volcano sandbox, where both children and adults can learn more about the science of volcanoes.

• Anamorphic projection mapping technologies in Zone 3 utilize high-power projectors to give visitors the illusion of seeing the building’s interior while standing outside of it.

The artist expressed his delight with the General Entertainment Authority’s interest in highlighting the topic. “I am extremely happy with the trajectory we’re headed in as citizens of the Kingdom, where art pieces are appreciated and dialogue around them is fostered. What an incredible time to be in as a Saudi artist interested in big questions,” he said. 

Zone 1 also has an infinity room and a photo booth station, where visitors can engage with dynamic backgrounds. Exhibition-goers can color and design their own race car, which is then scanned and projected as if racing through the streets of Riyadh. 

Zone 2 features a variety of attractions including a ball pit with interactive games, a projection drawing station, 3D printing, immersive swings and a volcano sandbox, where both children and adults can learn more about the science of volcanoes as they build their own. Anamorphic projection mapping technologies in Zone 3 utilize high-power projectors to give visitors the illusion of seeing the building’s interior while standing outside of it. 

The event allows visitors to indulge in their senses and experience art in immersive and innovative ways. (AN photo by Huda Bashatah)

“This event releases the inner kid inside of us. We all like to play, we all like to experiment, and this is a good place to test that out,” Khalid Sonbol, one of the project managers at Nowaar Entertainment, told Arab News.

Artorama was one of the winning pitches under the General Entertainment Authority’s “Ideas for Entertainment” initiative in 2021, which aimed to empower 20 Saudi projects centering around entertainment activities and preserving Saudi heritage for future generations. Nowaar Entertainment seeks to amplify Saudi voices, showcasing exclusive works by Saudi artists and creators around the Kingdom — even in their product gift shop. “We’re interested in showing what we have in the Kingdom,” Sonbol said. “We believe entertainment is necessary. Most people used to travel to have an actual entertaining experience. They would go to museums, parks. Now, we don’t need that. We have that here,” he said.


Saudi Arabia launches cybersecurity awareness campaign to ward off threats

Saudi Arabia launches cybersecurity awareness campaign to ward off threats
Updated 5 min 13 sec ago

Saudi Arabia launches cybersecurity awareness campaign to ward off threats

Saudi Arabia launches cybersecurity awareness campaign to ward off threats
  • The campaign offers an introduction to the importance of cybersecurity

RIYADH: The National Cybersecurity Authority launched the National Cybersecurity Awareness Campaign which aims to promote the values of preserving national security and raise awareness of cybersecurity.

The campaign, launched to coincide with Cybersecurity Awareness Month, aims to achieve comprehensive cyber integration between national authorities.

The NCA noted that the campaign includes physical and digital events to raise awareness about cybersecurity, including 12 sessions for national authorities, a mobile exhibition for awareness on cybersecurity in four authorities’ headquarters, and an awareness-raising campaign called “La Taftah Majalan.”

The campaign offers an introduction to the importance of cybersecurity and its role in mitigating changing online threats, social engineering and catfishing methods, and the importance of security updates.

In addition, the campaign will address the need for using strong passwords to secure social media accounts, along with other topics which aim to develop a high-level cyber education to combat challenges and risks.

The authority noted that it is necessary to keep raising awareness on cybersecurity in order to have a safe, reliable Saudi cyberspace.


How Saudi Arabia intends to become a global hub for gaming and esports

How Saudi Arabia intends to become a global hub for gaming and esports
Updated 57 min 31 sec ago

How Saudi Arabia intends to become a global hub for gaming and esports

How Saudi Arabia intends to become a global hub for gaming and esports
  • Investments worth $37.8 billion in Savvy Games Group will transform the Kingdom into an industry leader
  • National Gaming and eSports Strategy will create 39,000 jobs and contribute SR50 billion to GDP by 2030

JEDDAH: The gaming and electronic sports industry is growing rapidly in Saudi Arabia and the wider GCC, with major investments announced to support domestic game developers and world-class competitions taking place in the region. 

Saudi Crown Prince Mohammed bin Salman recently announced the Kingdom’s ambition to see 30 competitive games developed by firms in the Kingdom by 2030 as part of the country’s national gaming and esports strategy. 

Last week, Savvy Games Group, a firm owned by Saudi Arabia’s Public Investment Fund, unveiled investments worth SR142 billion ($37.8 billion) to transform the Kingdom into a global gaming hub with world-class gaming companies.

The investments will include SR70 billion to take several minority stakes in companies that support Savvy’s game development agenda and SR50 billion to acquire a leading game publisher to become a strategic development partner.

Another SR20 billion will be invested in industry partners, and SR2 billion will target industry disruptors to grow early-stage games and esports companies.

“Savvy Games Group is one part of our ambitious strategy aiming to make Saudi Arabia the ultimate global hub for the games and esports sector by 2030,” the crown prince said last week, according to the Saudi Press Agency.  

Speaking at the Next World Forum earlier in September, Prince Faisal bin Bandar, president of the Saudi Esports Federation, noted the boom in the sporting sector in the past five years, adding: “One of my favorite things about gaming is that you first introduce yourself to someone using your gaming skills, and not history, religion, color of skin, background or gender.”

Prince Faisal bin Bandar, president of the Saudi Esports Federation. (Supplied)

He said: “This young community and population are really striving to take their place on the global stage. The ultimate goal is to have Saudi Arabia move on a natural path on the global pathway for games and esports.” 

Through this initiative, the government hopes to create 39,000 jobs, establish 250 game developers, and promote a thriving in-house talent pool for esports that will raise the sector’s contribution to the Kingdom’s economy to SR50 billion by 2030.

Scores of domestic startups, as well as more established multinational developers, stand to benefit immensely from the flurry of new investment. 

Abdulrahman Al-Sulaimani, an artificial intelligence engineer and games designer who spent nine years working in Japan before returning to the Kingdom in 2020, is among them.

Over the course of his career, Al-Sulaimani has witnessed the astonishing growth of Japan’s world-renowned gaming community. Seeing the same room for potential in his home country, he returned to establish his own studio.

Earlier this year, Al-Sulaimani launched AlBuraq Wings, a games studio that adopts young gamers eager to turn their hand to design and programming. 

“I wanted to help gather them under one roof and created the studio with a vision to create games that are not only made by Saudis for Saudis but to also educate the world somehow about how extremely talented our developers are,” Al-Sulaimani told Arab News.

From designers, to developers, artists, voiceover artists and more, game development is not a one-man show. It is a community of talents that come together to try out new technology tools to come up with innovative game ideas. 

AlBuraq Wings recently won third place in the Gamers8 XR Gameathon, an accelerated innovation time-bound event, where game enthusiasts come together to develop a game prototype from scratch in one week.

“These tournaments are what push many Saudis to come out and put their skills into the spotlight. I dare say it, the skills of many Saudis surpass those of the Japanese,” said Al-Sulaimani. 

“Gaming events not only attract gamers, they also attract three unique and important segments of the gaming community: programmers, designers and artists. If you get all three, you have a game. They all come full circle.”

Saudi Arabia is already fast emerging as a major gaming hub, with local competitors achieving world-class results in global esports tournaments. 

In 2018, Mosaad Al-Dossary, known online as “Msdossary,” became the first Saudi national to win the FIFA eWorld Cup — an event in which more than 20 million gamers attempted to qualify. 

Mosaad Al-Dossary, the first Saudi national to win the FIFA eWorld Cup. (Supplied)

A year later, Saudi gamers were thrilled when the Kingdom was chosen to host the region’s biggest gaming tournament to date, PlayerUnknown’s Battlegrounds (PUBG) Mobile Star. 

The global esports market size was valued at $1.22 billion in 2021 and is expected to reach the valuation of $1.44 billion in 2022. Fortune Business Insights predicts the market will reach $5.48 billion by 2029.

According to a report published by Boston Consulting Group earlier this year, there are now 23.5 million gamers in Saudi Arabia, making up around 67 percent of the Kingdom’s overwhelmingly young population. 

About 90 percent of these gamers take part in esports on an amateur or semi-pro basis, while around 100 Saudi gamers are pursuing e-sports as a full-time career, the report said.

“When it comes to the Arab countries, Saudi Arabia is the number one hotspot of gaming,” one female Saudi gamer and content creator, who goes by the online name “PikaLoli,” told Arab News. 

She, like many Saudis, has been playing games from a young age, and recently decided to pursue gaming as a career. She discovered a platform where a growing community of gamers and developers can share ideas and reviews.

“I play all sorts of games and give my feedback on my social media pages,” said PikaLoli. “The interaction and commitment you find by even young ones is outstanding.

“We’ve been waiting for this moment for a while now and the community made up of thousands has been helping each other grow for years. We have a shared platform to communicate with, share ideas, edit videos, play games for developers and give feedback, and so much more.”

Recent graduate Waleed Abu Alkhayr, a game designer, found his footing soon after completing university and enrolling in the Game Development Hima bootcamp, which concentrates on game development by mastering skills and later interning for an international gaming company before landing a job at another. 

He told Arab News that IT training programs and learning courses in esport and gaming development appealed to him most, cementing the idea of becoming a game developer.

“I started playing games on Sony Playstation 1 and I haven’t stopped since. The love for games is what led me to want to select this profession, but I didn’t see enough support until very recently when the sector developed at an unprecedented rate; I knew then that this is what I wanted to do.”

Abu Alkhayr, also a member of the AlBuraq Wings, said that the boom in esports and gaming development is not simple hype, but has been brewing for years.

“Initiatives and programs launched by entities that teach game programming and development are numerous and the resources even more so, which provide opportunities and build technical competitiveness in the community. The more the participation of talent, the bigger the community will grow and help build the vision that is set for us,” he said.

For Al-Sulaimani, harnessing this energy, enthusiasm and raw talent is precisely what is needed to put Saudi Arabia on the world map of gaming.

“The Kingdom is nurturing homegrown talent; it is ripe for creating a vibrant environment for esports has long been laid out by the youth with their love and passion for gaming,” he said. 

“As game developers have found our platforms, we share our games and receive support, but the recent announcement will give more chances for the younger generation who want to delve into this fun world.” 

 


Morocco’s king congratulates Saudi crown prince on being named prime minister

Morocco’s king congratulates Saudi crown prince on being named prime minister
Updated 02 October 2022

Morocco’s king congratulates Saudi crown prince on being named prime minister

Morocco’s king congratulates Saudi crown prince on being named prime minister

RIYADH: Morocco’s King Mohammed VI on Saturday congratulated Saudi Arabia’s Crown Prince Mohammed bin Salman on assuming the position of prime minister.
Prince Mohammed became the Kingdom’s prime minister on Tuesday following a the royal decree and was handed the position from King Salman.
King Mohammed wished the crown prince success in all his duties, in a cable he sent.
He also “expressed his deep pride in the strong bonds of brotherhood and friendship that bind the leaderships of the two countries, and in the deep-rooted and strong relations between the Kingdom of Saudi Arabia and the Kingdom of Morocco based on fruitful cooperation, active solidarity and mutual appreciation,” Saudi Press Agency reported.