RIYADH: Saudi Arabia’s omni-channel travel brand Almosafer has signed a memorandum of cooperation with the Tourism Authority of Thailand to boost tourism between the Southeast Asian state and the Gulf Cooperation Council countries.
With Thailand ranking among the top 5 international destinations for Saudis, the demand for travel to the country has surged following the lifting of a travel ban in March 2022, according to a statement.
Since the announcement, demand for travel from Saudi Arabia to Thailand increased by 470 percent compared to January 2022 and 268 percent compared to February 2022, the statement added.
“The signing of the memorandum of cooperation with the Tourism Authority of Thailand is an important step in meeting the growing demand for tourism from the GCC to Thailand,” Muzzammil Ahussain, executive vice president of Almosafer said.
Both parties will focus on key niche markets including sport tourism, luxury tourism, and health and wellness tourism in a bid to develop the quality of GCC travelers’ tourism experience in Thailand.
The two countries turned a new page in their relations in January earlier this year with the restoration of full diplomatic ties.