Graphic design for 92nd Saudi National Day promotes unity and belonging

Graphic design for 92nd Saudi National Day promotes unity and belonging
The Gathering KSA was founded by Sadeem Al-Hosainy, her sister Saja, and fellow entrepreneur Haifa Alsharif. (AN photo/Abdulrahman Alqahtani)
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Updated 23 September 2022

Graphic design for 92nd Saudi National Day promotes unity and belonging

Graphic design for 92nd Saudi National Day promotes unity and belonging
  • “The Gathering KSA” was one of the first Saudi companies to launch public events in the Kingdom
  • Company CCO Sadeem Al-Hosainy says the SND design is simple in order to transmit people’s values

RIYADH: Saudi Arabia has often been described as a home in numerous songs and poems, a portrayal that has now become part of its new national identity.

The National Day identity design for the Kingdom consists of a saying and artistic expression to reflect the aspirations, unity, and belonging of communities throughout the country.

The Gathering was one of the first Saudi companies to introduce entertainment events to the public, such as its collaboration with the General Entertainment Authority on introducing the National Day Out in 2017.

And the ongoing partnership is behind the It Is Our Home identity slogan for the 92nd Saudi National Day celebrations.

Its aim is to highlight the country’s history and promising future while instilling cultural values and patriotic passion in the hearts of its people.




This year’s official Saudi National Day logo. (The Gathering)

Sadeem Al-Hosainy, chief creative officer of The Gathering KSA, the firm that has helped create the national design, noted that the goal for this year’s identity was to focus on unity, safety, aspirations, wisdom, loyalty, belonging, and family.

Silhouettes of a man and woman stand at the center of the design’s main graphic, backdropped by the Saudi national flag and various elements derived from Saudi culture.

Al-Hosainy told Arab News: “This is the core of the achievements because, without (our men and women), we can never rise in our country.”

Highlighted and celebrated are the projects that fall under the targets of the Vision 2030 reform plan, such as the NEOM megacity, hyperloop transport, the Amaala luxury tourism project, and the Diriyah Gate Development Authority scheme.

“We wanted something very simple, that can transmit people’s values. We wanted to represent this in a single key visual, so people can see the vision of Saudi Arabia, where we reached at this point, and our plan in the future,” she said.

As Vision 2030 begins to fulfill its purpose of supporting and diversifying creativity and artistic ventures in an impactful and profitable way, collaborating with local entrepreneurs and creatives was key.

“I believe that the creative industry has the capacity to promote dynamic growth, both in local communities and in the world economic system. Having this applied in our country will definitely help to grow our economy and creativity as well,” she added.




Al-Hosainy pointed out that the identity could be adapted to whatever changes were taking place in Saudi society. (AN photo/Abdulrahman Alqahtani)

Prior to the 2018 campaign, Saudi National Day designs were exclusively white and green. Teaming up with The Gathering, the rule was broken. Newer designs showcase vivid colors in shades of green, yellow, blue, red, and purple, meant to reflect stability, growth, and determination while also catching the eye.

Al-Hosainy said: “We want to showcase something colorful, something festive, something that the public are able to celebrate with. I believe that these colors can fit all generations. They promote optimism.

“I believe that the creative industry in Saudi Arabia has become more aware of the importance of having these elements in our country, the flexibility, and also the trust in Saudi companies.

“Maybe before, we couldn’t see a lot of Saudi companies engaged in this industry. It had a more technical background. It’s been maybe six years, and we can see the huge change,” she added.

The Gathering KSA is a Saudi creative-led, experience-driven event and entertainment company that focuses on achieving high-quality events and memorable experiences. It was founded by Al-Hosainy, her sister Saja, and fellow entrepreneur Haifa Alsharif in 2016.




The “It is our home” branding signifies the pride of Saudis in belonging to this ancient nation. (The Gathering)

The GEA was established in the same year, and soon approached The Gathering about collaborating. The resulting agreement was the first contract the authority drafted as a government entity.

“This is an obvious indicator that people here are willing to give to our country, and the country also is willing to support the citizens. It was the perfect opportunity for us that we started our company in that year,” Al-Hosainy said.

The GEA has had It Is Our Home as a slogan now for two years, with Our Determination Will Take Us to the Summit used the year before that.

Al-Hosainy pointed out that the identity could be adapted to whatever changes were taking place in Saudi society.

“We created this slogan because it’s very near to our heart, and this is something that we really appreciated during the coronavirus pandemic, appreciating our country, our homes. There is a huge difference between a house and a home. That’s why this slogan is very sentimental and can touch people’s hearts,” she added.


Al-Sheikh leads Saudi delegation to G20 Parliamentary Speakers’ Summit

Al-Sheikh leads Saudi delegation to G20 Parliamentary Speakers’ Summit
Updated 07 October 2022

Al-Sheikh leads Saudi delegation to G20 Parliamentary Speakers’ Summit

Al-Sheikh leads Saudi delegation to G20 Parliamentary Speakers’ Summit

JAKARTA: A delegation from the Kingdom of Saudi Arabia, headed by speaker of the Shoura Council Sheikh Dr. Abdullah bin Muhammad bin Ibrahim Al Al-Sheikh, participated at the eighth G20 Parliamentary Speakers’ Summit on Oct. 5, 2022.

The summit, held in Jakarta, was themed “Recover Together, Recover Stronger.”

Indonesian President Joko Widodo, President of the Inter-Parliamentary Union Duarte Pacheco, and Speaker of the House of Representatives of the Republic of Indonesia Puan Maharani, were also present.

Widodo delivered the opening speech and welcomed the various parliament speakers, stressing the importance of the group, which seeks to solve all problems facing the world’s population, referring to the significance of communication among all countries to realize economic recovery and create a more prosperous and developed world.

Indonesia is the host of this year's gathering of the world's top 20 economies, coming next after Italy (2021) and Saudi Arabia (2020).

The G20 members are: Argentina, Australia, Brazil, Canada, China, France, Germany, India, Indonesia, Italy, Japan, South Korea, Mexico, Russia, Saudi Arabia, South Africa, Turkey, UK, US, and the European Union. Spain is also invited as a permanent guest.


Saudi Arabia’s Qassim launches breast cancer awareness campaign 

Saudi Arabia’s Qassim launches breast cancer awareness campaign 
Updated 06 October 2022

Saudi Arabia’s Qassim launches breast cancer awareness campaign 

Saudi Arabia’s Qassim launches breast cancer awareness campaign 

QASSIM: Al-Qassim Health Cluster launched a breast cancer awareness campaign, “Qassim is Rosary,” on Wednesday as part of international Breast Cancer Awareness Month in October. 

The Qassim Health Assembly said that more than 180 of its health centers and facilities have been designated to conduct initial examinations for the early detection of breast cancer.

The campaign, targeting women aged between 18-60, aims to educate the community about the dangers and causes of breast cancer, as well as methods of prevention and early detection. 

It also encourages women to book mammogram appointments at clinics available in the region. 

The event also featured stories of women who recovered from breast cancer as well as folkloric performances.

The awareness campaign will be held at women’s government facilities, universities and colleges, and parks.


Global Health Exhibition starts in Riyadh Sunday

Global Health Exhibition starts in Riyadh Sunday
Updated 06 October 2022

Global Health Exhibition starts in Riyadh Sunday

Global Health Exhibition starts in Riyadh Sunday

RIYADH: Thousands of medical professionals and industry leaders are heading to Riyadh for this year’s Global Health Exhibition.

The conference is being held at the Riyadh International Convention and Exhibition Center from Sunday to Tuesday under the patronage of Minister of Health Fahad Al-Jalajel. 

It is expected to attract more than 10,000 specialists and 250 companies from 30 countries.

The exhibition provides opportunities for visitors to meet fellow professionals and policymakers, and coincides with large investments by Saudi Arabia into healthcare under its Vision 2030 reform plan.

The forum will host conferences on public health, integrated care, and the future of medical laboratories and radiology.

The event will also launch the Leaders Forum, which will bring healthcare leaders and government officials together to discuss digital transformation and efficiency.

The GHE attracted thousands of healthcare professionals and companies in 2018 to 2019 and virtually in 2020 to 2021.


Saudi Arabia’s Al-Baha to double Shadawi coffee production

Saudi Arabia’s Al-Baha to double Shadawi coffee production
Updated 06 October 2022

Saudi Arabia’s Al-Baha to double Shadawi coffee production

Saudi Arabia’s Al-Baha to double Shadawi coffee production
  • Over 1,000 new jobs, tourism boost expected, says agriculture official
  • Farmers provided funding, irrigation equipment and seedlings

Al-Baha plans to double its production of its famous Shadawi coffee beans, a move that would create jobs and income for the region, according to the Saudi Press Agency.

Al-Baha is home to more than 200 farms that have over 22,000 trees growing beans of the highest quality, SPA reported.

There is room for growth, with an overall area of 1.6 million square meters available that has the capacity for 300,000 trees.

Fahd bin Muftah Al-Zahrani, director of the Ministry of Environment, Water and Agriculture in the region, said: “Coffee production will increase by 100 percent. It will also create 1,000 new jobs. It will have a business, training, and exhibition center, making the region a distinct agricultural tourism destination.”

Al-Zahrani said the mountainous terrain requires careful cultivation to allow the trees to flourish.

The ministry has started providing farmers with access to water sources, and tanks for storage with the capacity ranging from 60 to 240 tons.

Farmers have also been supported with modern irrigation equipment and seedlings. This initiative has so far benefitted 122 farmers.

In addition, the ministry is providing financial support for small farmers through its Rural Program, which will help them produce, manufacture and market the coffee beans.


Saudi Red Crescent Authority courses benefit 113,000

Saudi Red Crescent Authority courses benefit 113,000
Updated 06 October 2022

Saudi Red Crescent Authority courses benefit 113,000

Saudi Red Crescent Authority courses benefit 113,000

 

RIYADH: The Saudi Red Crescent Authority has successfully organized 918 training courses and awareness lectures across the Kingdom, benefitting more than 113,000 people this year, the Saudi Press Agency reported on Wednesday.

On the occasion of World Teacher’s Day, Abdulaziz Al-Suwaine, the authority’s official spokesperson, said: “The authority is keen to spread the culture of first aid in educational institutions and introduce people to ways to deal with cases of sickness that require urgent intervention before the arrival of the emergency teams.

“This aims to save more lives and alleviate suffering, which would strengthen the health safety means in communities and educational facilities. Therefore, the authority held numerous awareness-raising training courses and lectures in these institutions.”

Of the 214 training courses organized at educational institutions, the Qassim region had the highest share with 52. Meanwhile, the Eastern region received 704 awareness lectures.

“The authority has previously launched several awareness-raising initiatives. The most significant of these initiatives was ‘A Safe School,’ which aims at training all those working within the educational system, be it teachers, administrative employees or students, to introduce them to the basics of first aid. The initiative included the provision of a set of training courses and lectures that suit different age groups,” Al-Suwaine said.