Ajmal Perfumes has introduced Titanium, a new Eau de Parfum for men uniting invigorating citrus notes with the charm of the orient. The distinctive masculine fragrance Titanium, exuding a sense of strength and confidence, is a contemporary blend of the refreshing citrus notes of green lime, complemented by fruity elements of juniper and jackfruit. Titanium derives its unique oriental flair from the warmth of nutmeg and the spellbinding effect of sandalwood - merging the modernity of the West with the mystery of the East. “Titanium was created in response to a growing demand among fragrance users for modern scents comprising distinctive oriental notes. Although the trendy generation of today prefers to use light, Western fragrances, an exotic twist, derived from oriental elements, are also very much in vogue,” said Nazir Ajmal, chief perfumer at the Middle East’s premium fragrance house and retailer. The elegantly crafted bottle, containing 100 ml of Titanium Eau de Parfum represents the essence of the fragrance by depicting strength and simplicity. A matte-silver cap, lending a sense of durability to its stylish look, tops its ultra-modern tall and cubical form. Titanium is a light, modern fragrance for men, reflecting the characteristics of daring men who enjoy a dynamic lifestyle. Optimistic and adventurous by nature, they are always ahead of the rest, Ajmal said.
BMW
BMW Group and its exclusive importer in the Kingdom, Mohamed Yousuf Naghi Motors, unveiled the new look BMW X5, all-new X3 and 6 Series Coupe models in Jeddah on Saturday. “With the expansion of BMW’s X-family, which is set to increase our share of the 4X4 market in Saudi Arabia and the introduction of the 6 Series, which sets new standards in the luxury sports coupe market, 2004 promises to be a landmark year for Mohamed Yousuf Naghi Motors and BMW Group Middle East,” Kamal Momenah, Mohamed Naghi’s Western Province manager, said. BMW Group is to launch a total of 20 new models and three new engine series over the next four years, with the aim of increasing car sales across its premium brand range by 40 percent to 1.4 million vehicles by 2008. In addition to the new X5, X3 and 6 Series, 2004 will also see the Middle East launch of the exciting BMW 645Ci Convertible, the 2+2 dream car that made its world debut at the Detroit Motor Show earlier this year. Since its launch four years ago, the X5 has enjoyed steadily growing popularity in the Kingdom. With the updated X5, which features a number of technical and visual innovations and a powerful new 4.4 liter V8 petrol engine, Mohamed Yousuf Naghi Motors are well positioned to see the positive trend continue.
