ADD Reports Increase in Business

DUBAI, 19 April 2004 — Arab Digital Distribution (ADD), claimed to be the largest pay TV platform management company in the Middle East, North Africa and Europe, has reported a steady increase in its business. It currently offers Al Awael (Arabic family entertainment), Pehla (Asian entertainment), First Net (international entertainment), and Arabesque in Europe and Pehla Europe (Asian entertainment bouquet). ADD has also been improving its program content in its various bouquets. Exclusively on Firstnet, an international entertainment platform, comedy, drama, suspense and soaps are in the cynosure of viewing priorities.