Tiggo 7 Pro Max launches with record-breaking parade

Tiggo 7 Pro Max launches with record-breaking parade
More than 250 Chery cars, skillfully navigated by Chery owners and media personnel, achieved an unprecedented milestone by maintaining a straight line at the Jeddah Corniche Circuit.
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Updated 18 June 2024
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Tiggo 7 Pro Max launches with record-breaking parade

Tiggo 7 Pro Max launches with record-breaking parade

Sanabel Modern Motors, a Mohamed Yousuf Naghi distributor for Chery Pro Max vehicles in the Kingdom, has set a Guinness World Record for the largest parade of Chery cars globally at the Jeddah Corniche Circuit. The event also featured the unveiling of the new Chery Tiggo 7 Pro Max, a revolutionary addition to the SUV market in Saudi Arabia.

The event was attended by senior management from Mohamed Yousuf Naghi Company, Chinese Ambassador to Saudi Arabia Chen Weiqing, and senior officials from Chery International in China, along with Chery owners, media representatives, and influencers.

The event is part of the “Car of the Champions” platform for the Tiggo 7 Pro Max.

The “Car of the Champions” platform features exciting activities throughout June and July, including a cinema experience at Jeddah Corniche, the Chery Exceptional Experience at Red Sea Mall, and engaging summer activities at Jeddah Corniche.

During the record-breaking parade, more than 250 Chery cars, skillfully navigated by Chery owners and media personnel, achieved an unprecedented milestone by maintaining a straight line at 20 km per hour while precisely sustaining a 10-meter distance at the Jeddah Corniche Circuit. Each participant in the parade was a true champion, showcasing their exceptional skills and dedication.

Managing Director of Sanabel Modern Motors Abdallah Madhoun said: “Striving for the extraordinary and embodying the spirit of champions are the core themes of this event. Today, we proudly achieved two significant milestones — setting a new world record and launching the Tiggo 7 Pro Max, the ultimate champion’s car.”

Wang Wei, deputy general manager, Middle East, added: “The Tiggo 7 Pro Max is a proud addition to the Chery family. This model features cutting-edge technology, unparalleled comfort, and top-tier safety standards, making it the premier choice for our esteemed Saudi customers.”

Unveiled at the event, the Tiggo 7 Pro Max is engineered to deliver an exceptional driving experience, seamlessly integrating advanced technology with luxurious comfort. Its key features include:

•360-degree all-view monitor: The comprehensive 360-degree camera system offers a panoramic view that simplifies parking and enhances navigation in any environment.

•Premium Sony speaker system: The Sony speaker system delivers clear, detailed sound designed to provide superior audio quality throughout the journey.

•Custom climate control and wireless charging: Dual-zone automatic air conditioning offers personalized comfort. The 50 W wireless fast-charging provides convenient power for devices.

•Smooth performance with turbocharged engine and 7DCT: The 1.6 T engine and 7-speed dual-clutch transmission create a perfect blend of power and efficiency. The electronic gear shift mechanism ensures seamless gear changes for a smooth drive.


Bahri partners with SLA to train Saudi logistics talents

Bahri partners with SLA to train Saudi logistics talents
Updated 20 July 2024
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Bahri partners with SLA to train Saudi logistics talents

Bahri partners with SLA to train Saudi logistics talents

Bahri, a global leader in logistics and transportation, has entered into a training agreement with the Saudi Logistics Academy, a nonprofit training facility established to qualify young Saudi talent across several industries including logistics, supply chain, e-commerce, and marketing. The agreement aims to enhance employment opportunities and skills development in the maritime logistics sector.

Under the terms of the two-year agreement, SLA will train and qualify a number of Saudi candidates in various specializations for placement across Bahri’s business units. Through a structured 12-month program, participants will gain hands-on experience and theoretical knowledge tailored to meet Bahri’s specific job requirements. This initiative not only fosters career growth for aspiring professionals but also contributes to the sustainability of the logistics sector by nurturing a skilled national workforce capable of driving innovation and industry excellence.

Hisham Alkhaldi, chief support officer at Bahri, highlighted the significance of this agreement, saying: “Our agreement with SLA stems from a desire to enrich Bahri with highly-trained young specialists and create greater synergy between national training organizations, educational institutions, and the increasingly competitive Saudi job market. By leveraging our combined expertise, we aim to establish a thriving ecosystem for the students, fresh graduates, and early careerists who will become tomorrow’s industry leaders.”

Dr. Abdullah Alabdulkarim, CEO of SLA, added: “With more international talent present within the Kingdom than ever before, providing the Saudi workforce with ample opportunities for upskilling and career development is essential to enhance competitiveness, foster innovation, and drive sustainable economic growth. At SLA, we eagerly anticipate our partnership with Bahri, which will see us train nearly a dozen Saudi talents to assume leading roles within one of the Kingdom’s most vital sectors.”

Established in 1978, Bahri has leveraged its established capabilities, locally sourced talents, and technical excellence across six key business units to emerge as a cornerstone in the nation’s efforts to transform and propel growth within the maritime logistics sector. With a commitment to bolstering Saudi Arabia’s position as a premier international gateway for logistical services, Bahri is dedicated to strengthening the Kingdom’s presence in global markets.


Honor supercharges EWC tournament with 200 Pro

Honor supercharges EWC tournament with 200 Pro
Updated 20 July 2024
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Honor supercharges EWC tournament with 200 Pro

Honor supercharges EWC tournament with 200 Pro

Honor, a global smart device provider, has been announced as the official smartphone partner for the Esports World Cup 2024 in Saudi Arabia. The Free Fire tournament was the first to kick off on July 10, with some of the top teams from around the world vying for the $1,000,000 total prize pool.

Honor equipped Free Fire competitors with the cutting-edge 200 Pro, empowering them to dominate the battlefield with unparalleled performance and innovative features.

Viewers experienced the raw power of the 200 Pro, which boasts features specifically designed to deliver exceptional mobile gaming performance. The industry-leading Snapdragon 8s Gen 3 mobile processor ensures seamless responsiveness, smooth graphics rendering, and lighting-fast in-game actions.

Maintaining peak performance during intense Free Fire matches is crucial, and this is where the Honor 200 Pro excels with its innovative cooling system with a large vapor chamber. This advanced thermal management keeps the phone cool, preventing throttling and ensuring sustained performance throughout the competition. The 200 Pro’s immersive OLED display allowed players to fully appreciate the vibrant world of Free Fire.

However, the Honor 200 Pro’s secret weapon is the revolutionary GPU Turbo X technology. The integrated hardware-software graphics acceleration technology restructures the traditional graphics processing framework on a system level, achieving improved image quality while significantly reducing power consumption. 

This allowed gamers to achieve smooth and stable frame rates without compromising visual fidelity while improving heat management and battery life for longer playing sessions.

Through continuous technological advancements and a keen eye on gamers’ needs, Honor strives to create a seamless and immersive mobile gaming experience for enthusiasts worldwide.


muvi Cinemas to open four IMAX locations in KSA

muvi Cinemas to open four IMAX locations in KSA
Updated 20 July 2024
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muvi Cinemas to open four IMAX locations in KSA

muvi Cinemas to open four IMAX locations in KSA

IMAX Corporation and muvi Cinemas, the largest exhibitor in Saudi Arabia, have announced their first-ever collaboration with an agreement for four new, state-of-the-art IMAX with Laser systems across some of the biggest commercial centers in the Kingdom.

Under the agreement, muvi Cinemas will bring two IMAX systems to Saudi Arabia’s capital and most populous city, Riyadh; one system to Jeddah’s Mall of Arabia; and the first IMAX system to Dhahran. Three of the new locations are scheduled to open by the end of 2024, with an additional location to follow in 2025.

“IMAX is the most immersive cinematic experience in the world, and we’re grateful to join forces with them to bring IMAX with Laser to key locations across Saudi Arabia, including the first IMAX location ever in Dhahran,” said Adon Quinn, CEO of muvi Cinemas. “At muvi Cinemas, we always strive to provide the best cinematic experiences to our guests and maintain our position as the market leader. This partnership with IMAX underscores our commitment to delivering unparalleled, world-class experiences to our audiences.”

“Saudi Arabia is a market where the IMAX footprint has grown dramatically in recent years, and yet so much untapped potential still lies before us,” said Rich Gelfond, CEO of IMAX. 

“This is a country with a passionate moviegoing audience that has embraced diverse fare in IMAX ranging from ‘Oppenheimer’ to ‘Bad Boys’ to international films and — by partnering with a premier, nationwide exhibitor like muvi — we are strengthening our ability to meet that strong demand.”

Saudi Arabia has consistently ranked among the company’s top 20 countries worldwide since its first full year of commercial operations in 2019. Recent releases have yielded historic success for IMAX at the Saudi box office — Filmed for IMAX release “Oppenheimer” is the highest grossing IMAX title ever in Saudi Arabia and last month’s “Bad Boys: Ride or Die” is among the top five — and the country continues to be a prime market not only for IMAX Hollywood releases, but also local language content from India and Japan. The 2025 global film slate will feature a record 14 Filmed for IMAX releases.


RISE SCE appoints Richard Arrowsmith as sales director

RISE SCE appoints Richard Arrowsmith as sales director
Updated 18 July 2024
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RISE SCE appoints Richard Arrowsmith as sales director

RISE SCE appoints Richard Arrowsmith as sales director

International commercial advisory agency, RISE Sport | Culture | Entertainment (RISE SCE) has named Richard Arrowsmith as its new sales director.

Based in the RISE headquarters in Riyadh, Saudi Arabia, Richard will lead RISE SCE’s growing rights sales team, responsible for delivering commercial revenues for clients across the sport, entertainment and cultural sectors.

RISE SCE is the agency that leads the Saudi Pro League sponsorship.

“We are delighted to have Richard join the team at a time of significant growth for commercial rights sales in our industry and RISE as an agency,” said Dave McCann, Partner, RISE SCE. “He joins with a proven track record in sports, culture, and entertainment rights sales across the Middle East and I have no doubt that he will continue to build on the commercial success RISE has delivered for our clients over the last decade.”

Founded in 2014, RISE SCE creates and implements commercial strategy for rights holders, governing bodies, and governments in the sector. It also boasts a growing brand activation team, creating platforms that deliver measurable return on sponsorship investments.

“We have an excellent team of consultants and brand specialists, as well as a proven commercial team that has delivered financial return for clients across the GCC,” said Richard Arrowsmith. “I am proud to be joining the team and look forward to driving more commercial success stories for RISE and the select group of rights holders that we represent in the market.”

Richard joins RISE SCE from Damac Properties, where he led the commercial program for the Trump International Golf asset in Dubai.


Smart mobility leader Alstom opens regional HQ in Saudi Arabia

Smart mobility leader Alstom opens regional HQ in Saudi Arabia
Updated 17 July 2024
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Smart mobility leader Alstom opens regional HQ in Saudi Arabia

Smart mobility leader Alstom opens regional HQ in Saudi Arabia

Alstom, a global leader in green and smart mobility solutions, recently opened its regional headquarters in Riyadh. This step underscores Alstom’s commitment to advancing sustainable mobility and its long-standing role in shaping the region’s railway development. It builds on the French multinational company’s 70-year legacy, furthering railway innovation and development in Saudi Arabia.

Strategically located in the Saudi capital of Riyadh, the new headquarters is designed to enhance Alstom’s operations throughout the Gulf region and beyond. This includes fostering growth and development, improving the oversight of key projects and optimizing railway maintenance.

The inauguration also marks Mohamed Khalil’s new responsibility as managing director of Alstom’s regional headquarters in Riyadh, having led the business in Saudi Arabia since 2022

Khalil said: “Today marks a landmark moment as we open our advanced regional headquarters here in Riyadh — a talent hub where we tap into a dynamic pool of skilled professionals to drive innovation and growth. With a strong legacy spanning over 70 years, Alstom continues to lead in technological advancements and environmental responsibility. Our new office location, in King Abdullah Financial District, will serve as a center for our Middle East operations, staffed by rail mobility engineers and data scientists to provide advanced expertise and digital services.”

The Riyadh office also marks the establishment of the Services Digital Center, a core part of Alstom’s strategy to advance condition-based and predictive maintenance for railway assets. HealthHub, Alstom’s web-based platform solution for predictive maintenance, optimizes maintenance operations, reduces downtime, and ensures high availability and reliability of railway services, supporting fleets globally.

The first week of the new office was marked by the visit of Saudi Minister of Investment Khalid bin Abdulaziz Al-Falih and Chief Executive of KAFD Gautam Sashittal.

The deep-rooted partnership between Saudi Arabia and France is pivotal as both countries work toward their respective economic plans — Saudi Arabia’s Vision 2030 and France’s 2030 plan — under the dynamic leadership of King Salman and Crown Prince Mohammed bin Salman, and President Emmanuel Macron, respectively.