ISLAMABAD: After participating for the first time at the renowned Gulfood Manufacturing 2024 event in Dubai this week, Pakistani exhibitors on Thursday hoped the experience would help them clinch “significant deals” to penetrate markets in the Middle East.
Since 2014, Gulfood Manufacturing has been advancing the global food processing sector through innovation. This year, more than 1,200 suppliers from over 60 countries participated in the event held in Dubai from Nov. 5-7.
In a first, 21 Pakistani exhibitors took part in the tenth edition of the food and beverages trade fair under the Trade Development Authority of Pakistan’s (TDAP) umbrella.
Eight other Pakistani companies participated independently to showcase food ingredients, processing, packaging, printing, labeling, and supply chain solutions for the food and beverage industry.
Abdul Wahab, director of the Faisalabad-based food packaging machine manufacturer Nadeem Engineering Company, said businesses from across the Middle East showed keen interest in his organization’s machinery and other products.
“Our competitive prices and high quality helped initiate many business deals, which we hope to finalize in the coming weeks,” Wahab told Arab News.
Pakistani exhibitors interact with the visitors at Gulfood Manufacturing Expo in Dubai, UAE on November 05, 2024. (Photo courtesy: Pakistan mission UAE)
Wahab thanked the Pakistani mission in the UAE and TDAP for their support, saying it enabled them to create more business opportunities.
“We are optimistic about securing a few significant deals that will help us enter the vast Gulf market,” he added.
A dedicated Pakistan Pavilion at the trade fair helped Pakistani firms showcase their products to visitors from across the globe.
Pakistani exhibitors interact with the visitors at Gulfood Manufacturing Expo in Dubai, UAE on November 05, 2024. (Photo courtesy: Pakistan mission UAE)
Sheikh Abdul Qayyum, the chief executive officer of the Karachi-based company Lunwa Biz Packaging, praised the Pakistan Pavilion Initiative by saying that it helped generate a “good response” from visitors.
“Some good deals and memorandums of understanding have been signed, and we are working to bring them to final maturity,” Qayyum told Arab News. He said his company hoped to achieve positive results and generate substantial revenue from these agreements.
“We received support from the TDAP, which made the booth valued at Rs2.5 million available to us for Rs0.7 million, allowing us to make efforts to utilize this opportunity,” Qayyum said.
Pakistani exhibitors interact with the visitors at Gulfood Manufacturing Expo in Dubai, UAE on November 05, 2024. (Photo courtesy: Pakistan mission UAE)
Faraz Tayyab, the project manager of Dubai-based company Menras who designed and managed the Pakistan Pavilion, said over 100,000 people visited Pakistani stalls while exhibitors reported an excellent response for their products.
“One machine manufacturer even sold his display unit and signed a deal to send additional machines to the Dubai-based buyer from Pakistan,” Tayyab told Arab News.
Although it was their first time participating, Tayyab said Pakistani companies have made an impressive impact and will benefit greatly from this experience.
“It has opened the gateway for a bigger participation next year,” he said.
