Rawajeh Group, the leading Saudi investment and real estate development entity, and Flow, a global real estate brand and operator with an established presence in the Kingdom, have announced the signing of a strategic partnership agreement that establishes an integrated model combining professional real estate development and operations under one umbrella.
Under the agreement, Rawajeh Group and Flow will partner together to provide a one-stop solution to landowners and investors from the private and public sectors who want to put their land assets to work, with Rawajeh leading the development of the sites while Flow contributes design and property management alongside its brand and operations. Catering to the rising demand for premium living communities in Saudi Arabia, against the backdrop of rapid growth in the national real estate market, the partnership contributes to Saudi Vision 2030 by elevating quality of living for both citizens and expatriates through human-centric urban planning.
As part of this partnership, a dedicated operations agreement was concluded, entrusting Flow with interior design and operation, and management of “Thara” — one of Rawajeh Group’s flagship projects — marking the effective launch of this strategic alliance on the ground. Thara is a comprehensive real estate destination featuring luxury residential towers with innovative architectural facades, green spaces, and commercial and service amenities, in a strategic location that combines easy accessibility with modern quality of life
Rawajeh Group’s CEO Aqeel Alrajhi said: “This strategic agreement represents an important milestone in our journey toward delivering integrated development solutions for landowners. Through this alliance with Flow, we seek to transform real estate assets into investment opportunities with sustainable returns. This partnership stems from our firm belief that landowners deserve a development partner who accompanies them at every stage — from planning and development through to operations and return maximization.”
Fawaz Farooqui, chairman and CEO of Flow MENA, added: “Our alliance with Rawajeh Group marks a pivotal turning point in Flow’s journey, as it enables us to bring our expertise in premium community operations to a broader pipeline of residential developments across Saudi Arabia. By combining high-quality development with long-term operational excellence, we are creating a model that delivers stronger asset performance and lasting value for property owners. Thara is the first demonstration of that vision.”
