To make this World Cup season truly unforgettable for shoppers, LuLu Hypermarket has announced its biggest-ever promotional campaign in collaboration with Jeeny, a popular on-demand ride booking and taxi service app in the Kingdom. Titled “Shop and Ride to Your Goal,” the campaign offers customers a chance to win spectacular prizes worth a total of SR300,000 ($80,000).
The official launch event took place at LuLu Mall in Al-Murabba, Riyadh. To officially kick off the campaign, Falah Al-Anazi, chief shared services officer of Jeeny, and Mohamed Haris, director of LuLu Hypermarket Saudi Arabia, together kicked a football, symbolizing the start of the joint initiative. The ceremony was attended by senior management officials from both companies. The campaign will run across all LuLu outlets across Riyadh, Dammam, and Jeddah.
Key highlights of the campaign
- 3,000 free rides: Customers shopping at LuLu can avail 3,000 free rides through the Jeeny app. Notably, there are no cap limits on these free rides, which are available across all Saudi cities where LuLu Hypermarkets are located.
- Grand mega prizes: Shoppers stand a chance to win exciting surprise gifts, including 10 iPhones and 10 gold coins (5 grams each).
- FIFA gaming competitions: Adding to the football fever, LuLu is hosting FIFA gaming tournaments for gamers across three major zones. Winners of these competitions will also take home brand-new iPhones.
By combining exclusive shopping discounts with massive giveaway opportunities in partnership with Jeeny, LuLu Hypermarket is setting the stage for one of the most exciting shopping celebrations in the Kingdom this season.
