JEDDAH, 20 May 2005 — Samsung Electronics is strengthening its presence in the Middle East MP3 player market with the release of 10 new digital audio players. Chief among the digital audio players unveiled were the YP-F1, a necklace-type wearable player exclusively targeted at female users; a color JPEG image viewer player powered with 20GB (gigabyte) HDD (hard disk drive), the YH-925; and a motion sensing games-embedded player, YP-T8, in addition to other state-of-the-art MP3 players with memory capacities ranging from 128 megabyte (MB) flash memory to 20-GB HDD and capable of holding up to 5,000 songs, equal to 350 hours of music.
Speaking at a press conference, J.H. Park, president, Samsung Gulf Electronics (SGE), said: “Samsung is already the world’s biggest chip-maker. We will leverage our dominance in LCD display, chip-making and cool-design that our products have come to signify to win market share in Middle East. With the launch of our newest range of unique digital audio players Samsung will consolidate and grow its MP3 market share to 24 percent in Middle East. In 2005, we aim to grow our MP3 business by 100 percent in the region.”
