JupiterResearch (jupiterresearch.com) has found in a new report, “Online Banking: Employing Security as a Differentiator,” that there is strong evidence that banks can promote the security of their online offerings as means of setting themselves apart from competitors and consequently, winning customers. The report showed that in a climate of heightened consumer awareness and concern about online security and fraud, 37 percent of online banking consumers believe some banks are more secure than others.
“Concern about online banking security is widespread,” said Bruce Cundiff, JupiterResearch analyst and lead author of the report. “Consumers believe some banks are more secure than others. The report reveals that these attitudes create an opportunity for some banks while presenting challenges for others.”
