The National Commercial Bank (NCB) hosted a Ramadan iftar for a group of media figures and business journalists at the Crowne Plaza Hotel in Jeddah recently. Ghassan Badkook, PR manager, stated that this initiative is instigated by the bank’s senior and executive management’s interest in strengthening the channels of communication with various media outlets and expanding the horizons of cooperation with them. Badkook indicated that till the end of last September, NCB’s market share in media presence and its connection with society via various media outlets exceeded 40 percent, hence, having an advantage over national banks. This reflects the bank’s policy to have candid media coverage with a focuses on clarity, openness and disclosure of sound information at the right time regarding the bank’s performance, its policies, financial disclosure, products, structural changes whether to media channels or customers and shareholders.
