Italy-based Armani Group of has announced the opening of its first Armani Jeans store at the Coral Mall, off Tahlia Street, in Jeddah. Much more than a jeans boutique, the new store embodies Giorgio Armani’s vision of the modern casual lifestyle that Armani Jeans represents and combines accessible fashion sensibility with a true ecologically based product philosophy. The store offers for men and women everything from basic pieces - shirts, jeans and chinos - to more fashion items including jackets, dresses, and skirts, many of which are produced in fabrics or in special washes that are aimed to safeguard the environment. Giorgio Armani has designed the store in collaboration with an in-house team of architects, following the image of the recently opened Armani jeans store in Ticinese, Milan. “The new concept of the Armani Jeans store in Jeddah is part of the company’s ongoing strategy to strengthen and differentiate the individual product lifestyles of the house and create an environment where the store architecture supports the presentation of the collections in a way that is modern and accessible for our customers,” Giorgio Armani said.
