BMW Group picked up a trio of accolades at the Autocar Middle East awards, including being voted best ownership experience by the magazine’s readers. The region’s leading premium car manufacturer also claimed the People’s Choice Car trophy with its 5 Series, and the Best Medium Car award with its 3-Series. “Every BMW car comes with a promise, not only the ultimate driving machine but also the ultimate ownership experience,” said Guenther Seemann, MD, BMW Group Middle East. “That’s why the best ownership experience award is the best reward we can have. Both the 3 Series and the 5 Series are outstanding automobiles and fully deserve the recognition they have received. They are authentic premium products of substance that deliver the BMW promise.” In the past three years, BMW Group launched nine new models in the Middle East, including the latest 3 Series and 5 Series. During the same period BMW Group has also updated three of its key models and introduced a number of new engines including, most recently, the BMW 540i.
