Geant Announces ‘Festival for Customers’

Author: 
M. Ghazanfar Ali Khan, Arab News
Publication Date: 
Sun, 2006-04-23 03:00

RIYADH, 23 April 2006 — Geant, the leading hypermarket in Saudi Arabia, has announced its second anniversary celebrations by offering 16 Nissan X-trail and SR500,000 in cash to be won by customers. The announcement of this month-long anniversary celebration in the form of a “festival for customers with thousands of gifts and sale offers” was made by Eric Bas, Geant’s chief operations officer.

Eric said, “The grand festival in the cities of Riyadh, Jeddah and Dammam is being organized to recognize the support of consumers who have become an integral and powerful part of Geant.” A statement released by Geant Saudi Ltd. on Thursday said the celebrations would continue until May 25 this year during which customers will have the chance to win prizes every day.

At the moment, there are four Geant stores in the Kingdom, said Alimuddin Ahmed, Geant’s marketing manager. All customers in the Kingdom can participate in the festival which is offering 16 Nissan X-trail for customers. All visitors to the Geant stores will also have the chance to win SR500,000 by participating in raffle draws, Bas said. He continued, “On a broader scale, it is our endeavor to continuously add value to our consumers shopping experience and this festival is a step in that direction,” said Bas. The Geant executive said that the hypermarket chain is also enhancing the stores’ look with new décor. “Surely, with unbeatable combination of value, convenience and variety under one roof at the store such events and festivals reinforce the need for a good shopping experience,” said the Geant executive. The Geant executives said that there would always be over 500 products in the store on promotional prices.

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