JEDDAH, 8 June 2006 — Football fans have been offered 90 gold footballs in 90 days. PepsiCo has announced the summer promotion, which coincides with the World Cup 2006 in Germany.
“The promotion gives the opportunity to win millions of prizes through its ‘Win 90 golden footballs in 90 days’ promotion in which everyone is a winner, a top marketing executive of PepsiCo told reporters yesterday. Some 45 days into the promotion, there have been 45 winners of the 2 kg golden football worth about SR.150,000 each, from all over the Gulf.
To celebrate the signing of the latest Gulf football players, among the international stars like Brazilian superstar Ronaldhino, David Beckham and Theiry Henry, Pepsi has decided to share this great event with the youth by developing this unprecedented promotion on a Pan GCC level.
With the purchase of a Pepsi, there are two ways to win. All one has to do is look under closure to see if they have won an instant prize or a code. If the closure shows an instant prize, you have to go to one of the dedicated redemption centers and collect it. If a code appears, send an SMS message with the code and the brand of your mobile to the number of the dedicated center for your region indicated on the pack. The winner will then receive an SMS informing him of the valuable prize won. The winning closures are found on all Pepsi packs. Among the prizes included are 2 kg solid gold footballs worth almost SR.150,000, given away daily. On offer are other prizes including an ART subscription card, jerseys, Pepsi stars autographed footballs and ring tones,” Pepsi’s Marketing Director Ahmed Nathmi told reporters yesterday. “We’re daring our consumers to challenge themselves and in Pepsi style, ‘Dare to Win’ in this promotion where everyone wins.”
