JEDDAH, 2 March 2007 — Al-Rabie Saudi Food Co. Ltd., the leading manufacturer of juice products in the Kingdom, unveiled an aggressive expansion plan and launched a new product during its participation in “Gulfood 2007” — the 12th Gulf Food Exhibition in Dubai. And with the recent release of its new line of food products known as Awal Qatfa, Al-Rabie is poised to penetrate food and beverage markets in Europe, GCC and the Levant.
Speaking at a recent press conference at the Novotel Hotel in Dubai, Monther Al-Harithy, general manager, Al-Rabie Saudi Food Company Ltd, said, “Al-Rabie Saudi Food Co. Ltd. is equipped with high-volume production technology, professional expertise and other essential industry resources to meet the regional market requirements. In line with the rapid expansion the food and beverage industry is witnessing, we are introducing new products and enhancing our distribution network in order to maintain consumers’ satisfaction. Our latest offering, the Awal Qatfa range of food products, has received a favorable response from the different markets where we have launched them, and we are expecting the same success in other markets.”
Al-Rabie, a market leader the past two decades, offers Awal Qatfa’s wide range of healthy products to create an expanded coverage of the different food and beverage requirements of the households, which will help increase the company’s market penetration. Putting premium on health and safety, the company is utilizing the innovative Tetra Recart packing system produced by Tetra Pack, the world-leader in packaging food and beverage products. The new packaging system is a huge improvement to the conventional metallic tin cans, keeping the content constantly fresh and eliminating the risk of injuries.
With Al-Rabie’s adherence to high quality and international standards, the company regularly conducts spot checks and continuous monitoring, ensuring consumers of top-quality goods such as long-life juices packed in innovative Prisma packs.
Al-Rabie has sales outlets and warehouses located throughout the Kingdom of Saudi Arabia. To help the company maintain its high standards, strict regular controls and measures are applied onto their production facilities, which lead the company to gain the HACCP (Hazard Analysis Critical Control Point) award as well as the ISO 9001.
