RIYADH, 3 July 2007 — A landmark survey conducted by Maktoob Research, the full-service online research unit of Maktoob.com (www.maktoob.com), among respondents in the UAE, Saudi Arabia, Egypt and Jordan has revealed that smaller and newer cellular operators are vying neck to neck and in certain cases surpassing larger operators in significant customer satisfaction markers.
The online poll, conducted by Maktoob Research in May 2007, canvassed the opinions of 3,669 cellular subscribers of various nationalities, aged 18 and above, across four countries with 1,260 respondents participating from Egypt, 1,131 from Jordan, 895 from the Kingdom and 383 from the UAE.
It covered topics ranging from levels of satisfaction related to mobile operator services, types of subscriptions, preferred brands of mobile phones, preferred features in mobile phones, preferred mobile content, and fears and concerns related to e-commerce. “We set out on this study to determine what residents in the Middle East truly feel about the services that are being offered to them by local cellular operators,” explained Maktoob Research Director Tamara Deprez.
