RIYADH, 15 July 2007 — Mobily, which recently introduced a promotion for its subscribers using their favorite international number for the weekends, has extended it to include all days of the week. The promotion, which started on July 5 and ends on Aug. 3, is considered to be the “most aggressive discount ever” in the history of Saudi telecom. “Due to growing demand on international calls, we have extended our promotion to cover the whole week. Our customers can now enjoy best international call rates on this promotion throughout the week, and our rates will be even lower,” said Mobily CEO Khalid Al-Kaf. This promotion is part of the summer program, which includes a roaming promotion and a campaign on Mobily’s prepaid packages, which ended last week, where customers got a SR75 extra credit and 75 free SMS. “We are committed, as promised earlier, to offer the most competitive rates for our customers in the prepaid and postpaid bundles,” Al-Kaf added.
