JEDDAH: The Japan External Trade Organization (JETRO) is currently asking Saudi businesses to take advantage of its media resources in acquainting more Japanese business leaders with local companies in an effort to promote business ties between the two nations.
JETRO Sensor, the monthly international business information magazine, has been a leading medium for publicizing JETRO surveys and reports for over 50 years. It is specially designed for targeting Japanese business owners.
“In the Japanese market most publications are published in the Japanese language so I believe that advertising in our magazine would be an ideal way of promoting major business events in Saudi Arabia as well as allowing Saudi brands to be recognized in Japan,” Toyokazu Fukuyama, deputy director general of JETRO, Riyadh told Arab News.
