APPLEBEE'S
The Golden Era of Applebee’s has begun and the “Worlds’ largest” casual restaurant dining chain is celebrating its 10th anniversary of operations in the Middle East with a promotion full of golden surprises and treats. Applebee’s Golden Era marks the next phase of continuing to take the guest experience to new levels, and guests have already turned out in large numbers to join in the celebration and enjoy the promotional offering, a top management executive of Applebee’s International said. Upon ordering their favorite “Seafood Sensations” dish at any of Applebee’s locations in the Middle East, guests will be provided with a scratch-and-win coupon for an opportunity to instantly win a pure gold coin. Guests also can win a selection of its delicious signature dishes including a quesadilla burger, shrimp trio, mushroom steak skillet, fiesta lime chicken, blondie etc. Many guests are winning gold in the promotion every week in the Kingdom.
EMAAR
Emaar, The Economic City (Emaar, E.C.), the Tadawul-listed company developing King Abdullah Economic City (KAEC), has become the process of handing over industrial land to investors with full services within the first phase of the Industrial Valley (IV) on an area of 1.5 million sq. meters with investments amounting to SR300 million. The Industrial Valley is one of the most important areas in KAEC, the largest private sector project in the region, launched by Custodian of the Two Holy Mosques King Abdullah. Fahd Al-Rasheed, board member and CEO of Emaar E.C., said: “The Industrial Valley is characterized by applying the best standards in master planning for industrial zones in the world and provides all the services necessary for the establishment of manufacturing and logistics facilities, as well as electricity, water, sewerage treatment, and modern telecommunications services, to all the industrial plots.”
GM
Top motoring journalists from across the Middle East recently visited the Cantabria region of Spain for an exclusive two-day test-drive of the all-new Chevrolet Cruze. Experts in their field, the select guests were amongst the first in the media world to experience what this global Chevrolet compact sedan has to offer. The arrival of the Chevrolet Cruze in the Middle East will raise the benchmark for compact sedans and is hailed by experts as being a major competitor in the segment. The dramatic and dynamic exterior design, expressing Chevrolet’s global design language, is pinned to have serious appeal with the younger consumers. Conveying a sporty yet warm ambience, the five-seater cabin is typified by harmonious, flowing lines and the application of grained, soft touch materials. It is a high quality execution that transcends the compact value segment.
ETIHAD
The Australian Embassy assisted by Etihad Airways raised almost SR100,000 to help the victims of the recent Australian bushfires. Collected funds will be delivered to the Australian Red Cross Victorian Bushfire Fund to assist individuals and communities affected by the bushfires. An independent panel of community leaders is overseeing the fund’s distribution. Etihad announced its month long campaign to collect funds at a gala dinner held at the Australian Embassy in February. Australians and locals helped this initiative by donating cash to the embassy. To give people further incentive, Etihad donated a roundtrip ticket to Sydney, which was then given away at the dinner. Hossam Alasiri, Etihad’s GM for Saudi Arabia and Bahrain, said: “The fires had a devastating effect on the Australian people. As a corporate citizen, Etihad wanted to support relief efforts and alleviate the suffering of victims by providing an opportunity for funds to be raised. With the help of the Australian Embassy we were able to do just that.”
