During the inauguration, the new logo for the Bab Rizq Jameel family shopping centers was launched. The new branch will provide owners of small projects with the opportunity to rent areas inside the mall.
Benefits include flexible rental periods in addition to the BRJ umbrella. Jameel said the idea behind the new branch is to support female owners of small projects by providing them with outlets for businesses.
Jameel added that this service is provided inside a BRJ branch, which provides job opportunities for women with support from the Human Resources Development Fund (HRDF) and the Saudi Credit & Savings Bank.
“The management of Bab Rizq Jameel is seeking to support women in our conservative society based on the instructions of our religion. We are seeking to empower women and to release their energies in a way that benefits them and their society,” said Rola Basamad, director of the BRJ branch in the center.
The BRJ Serafi Mega Mall is seen as the new generation of BRJ family shopping. The center organizes a series of events that turns it into an attractive entertainment destination for families in Jeddah.
“The center includes 50 commercial outlets that provides job opportunities, in addition to the 200 job opportunities created by BRJ’s job creation programs,” Basamad added.
