UMM AL-QURA
Umm Al-Qura University students and Phenomenal PR & Event recently signed an agreement in Makkah to organize the "world's largest event" in October. The event, titled the "Largest anatomy lesson in the world," will be overseen by Guinness World Record's adjudicators. The proposal was made to the Guinness by Ahmed Abdul-Aziz Alem and Ahmed Nabil Kondnh, both sixth-year students of the faculty of medicine for staging the event. Dr. Abdul Aziz Rashad Sorogy, dean of student affairs, and Phenomenal's Shadi Zahid signed the deal. The scientific supervision of the project will be done by elite doctors from the faculty of medicine of Umm Al-Qura University, headed by Dr. Anmar Nasser, head of Surgery. The event, which will run for two days at the university is expected to attract a large number of medical students from all over the Kingdom and elsewhere in the Gulf. There will also be workshops and lessons in surgical stitches at the event, in order to compete for a mention in the Guinness World Record.
GIORDANO
Giordano Fashions-Saudi Arabia has marked its 15th anniversary with a fund-raising campaign to support Disabled Children's Association (DCA) in the company's efforts to give back to the community. During its celebration, Giordano handed the donation totaling SR125,000 to DCA collected from all its stores in the Kingdom. The month-long campaign offered customers three gift cards worth SR5 each for every SR100 purchase, which they could either redeem for merchandise or donate to DCA. "Giordano has come a long way here in the Kingdom and 15 years on, we have been recognized as one of the leading casual wear brands in Saudi Arabia, thanks to our loyal customers. With this milestone, we can only continue our commitment to provide quality products, value-for-money and a great customer service experience," said Ishwar Chugani, executive director, Giordano MENA. "With our success, we do not forget that we have to do our part in sharing with the community. It is our pleasure to go hand-in-hand with our customers to raise funds in support of the Disabled Children's Association (DCA)." "The drive had a great turnout and showed that our customers have generously participated in this initiative," said Hani Abdul Aziz Saab, director general, Giordano Saudi Arabia. In 1995, Giordano started with one outlet in Jeddah's downtown Balad. Today, it operates over 60 shops in various parts of the Kingdom offering high quality casual wear to its loyal clients.
LG
LG Electronics (LG), a major innovator of home appliances, has introduced its new bagless cyclone vacuum cleaner. The launch marks the global expansion of the product line-up for LG and extends its portfolio of bagless vacuum cleaners featuring innovative solutions for consumers to help them clean their home. The new LG "Kompressor easy Cyking" vacuum cleaner has patented compressor technology that utilizes the world's first motorized compression system and a larger dustbin to compress the dust intake to hold three times more household dust than non-compressor models. The compression also allows for the clean and simple disposal of compacted dust. Sanginn Lee, HA marketing manager, said. "LG home appliance innovations provide the Kingdom's consumers something better in home care with unique technology-dust compression and sani-punch nozzle, especially with the nozzle, which taps the surface more than 3,000 times a minute, the new bagless vacuum cleaner, VK7920NHAY, can reduce 80 percent of allergies caused by dust, including skin disease, asthma, itching and sneezing." With a bagless vacuum cleaner, the hassle of cleaning the machine often is minimized because the dirt and debris is visible. Bagless vacuums have an internal compartment that gets emptied in the trash when the container is full. Eliminating the bag replacement process makes maintenance of a bagless vacuum as easy as dumping the trash, said by John Lee, MD, LG, Saudi Arabia.
NISSAN PATROL
One of the Arab region's most popular vocalists has selected the all-new 2010 Nissan Patrol SUV, nicknamed the "Hero of All Terrain". Patrol was launched in February in the first-ever World Premiere in the GCC by a Japan-based automaker. It was revealed by Carlos Ghosn, president and CEO of Nissan Motor Company Ltd. to officials, VIPs and business guests from across the Middle East region, in Abu Dhabi. "I have been thrilled by the performance, luxury and technology of the new Patrol", said Abdul Rahman, who is fondly named "the king of music" by his fans. Nissan Middle East in April launched a 30 second TV commercial of which the Arabic language version was voiced over by Khalid Abdul Rahman. Nissan Patrol is a name synonymous with ruggedness, a legendary off-roader capable of going anywhere, anytime. Meticulously honed for over five decades, the Patrol is Nissan's flagship SUV model and enjoys a rich heritage and passionate following in the Middle East that dates back to the 1950's. The Patrol returned to the region as an all-new seventh generation model, building on its impressive history, but at the same time, incorporating a new platform, a radical new design direction, significantly enhanced interior comfort and luxury, powerful new 400hp V8 engine, a 7-speed automatic transmission and a new 4WD system.
SONY GULF
Sony Gulf, the regional arm of consumer electronics giant Sony, has announced the expansion of its WALKMAN range in the W and B series with the launch of the NWZ-W252, NWZ-B152 and the NWZ-B153 mp3 players, featuring enhanced technologies for superior audio-visual entertainment. Weighing 43g with a 2GB capacity, the compact, foldable, wearing style NWZ-W252 is trendy and portable for active use. The aesthetically designed gadget is now water-resistant and washable, allowing its use in rainy conditions or cleaning under running water. Similar to its precursor model NWZ-W202, the new player features a unique wire-free, ergonomic design for comfortable fit and convenient music playback while exercising or indulging in outdoor activities. The latest in the WALKMAN B-series - NWZ-B152 and NWZ-B153 - are available in 2GB and 4GB capacities respectively. Sporting a new metallic look, the two players offer a more intuitive user experience with booming bass that resonates with young music lovers. The B-series feature a one touch Bass Enhancer with a red power illuminator to boost bass performance on music tracks.
HCT SUMMIT
Qatar's Ministry of Municipality and Urban Planning has confirmed its endorsement of the Humanization of Cities of Tomorrow Summit (HCT Summit) taking place on Sept. 20-21 in Doha. The summit, organized by business information group naseba, will gather high-profile city leaders, mayors and ministries to develop the strategies needed to create the future's best "livable communities". "We recently noticed a significant shift in urban planning and development in the form of a revived global commitment to people and their communities. The latest focus is on enhancing the "livability" of a city space. The economic crisis has further triggered this shift. Cities around the world are now faced with the challenge of driving sustainability and economic growth forward," said naseba's Group MD Fabien Faure. "Nations in the Middle East are closely following the international trend of building and developing livable cities. With its 2030 National Vision, Qatar has successfully followed the lead and has already shown tremendous results in terms of economic and social development, making it the ideal location for such a summit.
TITAN WATCHES
Inspired by exotic flowers, Titan Watches, the world's fifth largest watch manufacturer, has launched its exquisite new women's range, Raga Flora. Designed by the award winning Titan Design Studio, the Raga Flora collection features elegantly crafted flower forms in precious metals, embellished with Swarovski crystals. At the launch of the collection, Ajoy Chawla, VP, Titan & Retail, Titan Industries Limited, said: "The Raga Flora collection is the coming together of a woman's passion for flowers and her desire for style. The collection takes the form of the world's most beautiful flowers as inspiration, as well as the latest fashion trends, resulting in a delightfully contemporary collection that blends sensuality and elegance with a sparkle. "The distinctive designs of the Raga Flora collection reiterate Titan Raga's promise to be an outward expression of a woman's personality and individual style," added Chawla. Taking the form and essence of the world's exotic flowers, the Raga Flora collection features three showstopper models. IRIS, inspired by the exotic iris flower, is a delicate mist of Swarovski crystal, with a splash of gold with fine detailing, all set in a mother-of-pearl dial. It is available in rose gold and steel. CALLA, which is in the form of the beautiful calla lily, is a contemporary bracelet in its own right, as well as a sleek timepiece. It comes in steel, rose gold and gold. VIOLA is as majestic as the Viola flower. This rose gold watch has a refined look and sparkles with Swarovski crystals, adding a luminous touch. It is available in steel and gold also.
