The Saudi-based brand was launched in 2005 as a collection of knee-length tunics that later evolved into the present-day manifestation of kaftans, dresses and accessories.
A pastiche of ready-made prints and embellishments, the Sotra design team is gifted in combing such elements to create simple, yet stylish concoctions that are sure to have the ladies coming back for more. Targeting confident women who don’t feel the need to reveal it all, the line is perfect for women who want to leave something up to the imagination.
The store isn’t just about covering one’s body; it’s about highlighting one’s confidence and strutting her trendy sense of fashion for all to envy. With bold compositions of seasonal pastels and lots of feminine pleating and floral trimmings, this season’s collection emphasizes femininity without needing to create curve-hugging, cleavage exposing mini dresses.
Instead, Sotra’s basic cuts and minimalist aesthetic translates to understated, effortless chic! For example, a variety of microfiber shirtdresses possess a luxurious silk-like feel and suede-like finish, making them one of the most coveted styles in the line.
With a newly opened boutique in Jeddah, Sotra is available just in time for Ramadan. Instead of the same-cut thobes everyone is sure to sport, Sotra provides its customers with conservative alternatives.
