The program offers excellence to emerging mass affluent customers by providing special benefits regarding all banking and investment services in addition to international recognition that allow them access to various services offered by our foreign partner HSBC worldwide.
Majed Najam, general manager, personal financial services at SABB, said: "This program is designed to satisfy customer's hopes and desires to benefit from priority status and the global existence of the bank, as well, SABB also endeavors to provide excellence to a larger segment of its customers." Majed added: "The SABB Advance program responds to the needs of some customer segments specifically youth and small business owners, particularly after the significant success achieved by SABB Premier."
The launch of the new program is in line with the bank's continuous endeavors to promote Islamic banking and to expand Shariah-compliant products and solutions for retail, corporate, treasury and investment segments as well as Takaful insurance.
