Man who promoted grill’s unhealthy menu dies at 29

Author: 
Associated Press
Publication Date: 
Fri, 2011-03-04 11:54

 
Friends of 29-year-old Blair River say he died Tuesday, possibly from contracting pneumonia after a bout with the flu.
Restaurant founder Jon Basso tells The Arizona Republic that River was more than the larger-than-life caricature he portrayed in promoting the restaurant in Chandler, which includes huge hamburgers, milkshakes and fries cooked in lard on its menu.
Basso says River was a creative genius who had been planning to take part in the shooting of a promotional spot called, “Heart Attack Grill: The Musical.” The 6-foot-8 River was an Arizona state heavyweight wrestling champion in 1999.

old inpro: 
Taxonomy upgrade extras: