Publication Date:
Mon, 2011-04-11 22:09
Zenith, a forecaster owned by the ad agency Publicis Groupe SA, said it expects spending to grow by 4.2 percent in 2011, down from a 4.6 percent forecast issued in December.
Zenith notes that TV advertising disappeared in Egypt during the revolution there, and Japanese broadcasters replaced most spots with public-service announcements for weeks after the earthquake.
Much of the growth is coming from developing markets like China.
For the US, Zenith projects a 2.5 percent increase in advertising.
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