Fashionable drinks

Author: 
Mariam Nihal, [email protected]
Publication Date: 
Wed, 2011-06-29 10:38

Fashionable drinks are inspired by the themes and colors of the fashion world. Hollywood celebs make a fashion statements all the time, and now, you can too. The appeal lies in what is celebrated, exposed on TV, flashed to paparazzi or sipped in silence.
With the renaissance of the 21st century, it is time to focus on the most celebrated drinks. Here is a list of the best voted and most viable drinks on the market for A-list elites.
The bold and prevalent ones that are all the rage with celebrities are Diet Pepsi, Diet Coke (or Coke Zero), Vitamin Water, Red Bull, Starbucks, VOSS water, NeuroSonic Energy & Health Drink, Fiji Water, Vitamin Water Zero, Gatorade (G2), Vita Coco Coconut Water and Evian water.
Music and fashion have collaborated with drinks all over the world in the grand scheme of things to give their label and name or to add panache to beverages or pure water bottles. Celebrities flaunt their high-end designer water bottles, as designers engrave their name on an ordinary bottle to glamorize the covenant.
Evian has had brilliant haute couture designers like Jean-Paul Gaultier and limited edition bottles designed by Christian Lacroix and Paul Smith. The more pervasive brands trot to designers on board and the hottest brand innovation by Evian in recent times chose Issey Miyake to create a stylish makeover.
Roberto Cavalli and others have given their name to bottles served at Cavalli’s posh restaurant and clubs. Designer bottles are designated to make you feel like you are sipping festivity in luxury. News alert for all fashionistas and party animals: Piper-Heidsieck, Jean Paul Gaultier, Christian Louboutin, Viktor & Rolf’s and Alexander Mc Queen have all joined the high speeding hot couture drink labels.
Call it dexterous advertising, harnessing media methods or killer promotional modus operandi. If Karl Lagerfeld signs a bottle of Diet Coke, it raises the pervasive quality of the brand and every woman’s desirability for one Karl Lagerfeld bottle.
Keep in mind that we can delve deeper into the same luxury. To get a sip of what Chanel models are having, try and get your hands on his limited edition Coke bottles. Coke-Chanel, the invasive superiority of brand infusion, has taken the world by storm. The fashion rumor mill has it that Karl Lagerfeld lost up to 90 pounds in the 90s, due to consumption of just Diet Coke and steamed vegetables. So, is it any surprise why “Zero Calories” by Coke hails its leader of poise and class on its new bottle?
On April 24, a limited edition of the illustrious drink, remarkably designed by Karl Lagerfeld himself, goes on sale. Lagerfeld has evidently given the bottle a slimmer look as per his model image. The core colors being white and black are maintained with a dazzle of pink — that would include his silhouette and a pink cap. He also shot the accompanying images starring super models Coco Rocha and Baptiste Giabiconi. The bottle is €3.50 and the chic special box, accompanied by a bottle-opener hidden in a drawer, and the works is €60.
Perrier is popping bottles and surfacing with bubbles with the help of Burlesque star Dita van Teese who will be their new cover girl this year.
San Pellegrino shares the limelight and has chosen Missoni to cover their famous bottle label with the Italian fashion house’s zigzag pattern for their 111th anniversary. Thirty million units are being produced and will be available solely in restaurants worldwide. In Zurich, they are already flourishing.
In essence, these bottles are no less than show stoppers. Their striking presence is set to dazzle at any event, so savor their splendor with every sip. Cheers!

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