So Israeli officials are promising better tax breaks, terror attack insurance and handouts of up to $400,000 to lure international movie producers to the holy city of Jerusalem. They want to cash in on the multibillion-dollar industry, and want the real Jerusalem on the silver screen — not Mediterranean stand-ins. “It’s absurd. Movies set in Jerusalem are filmed in Malta, Morocco and Greece,” said Yoram Honig, an Israeli film director and 10th-generation Jerusalemite. He heads the Jerusalem Film Fund, which was set up three years ago to encourage more moviemaking in the city. According to conventional wisdom in Hollywood, Jerusalem is too volatile to ensure smooth filming on location. International insurance companies have traditionally refused to provide terrorism risk coverage, or offered it at exorbitant prices. For a long time, it didn’t make financial sense for the producers. While Israel in the 1980s attracted such star-studded productions as Sylvester Stallone’s “Rambo 3” and Chuck Norris’ “The Delta Force,” it later lost out to other countries that started giving big tax incentives to producers. “If they think it’s expensive and dangerous, they won’t want to come,” Honig said.
