The fifth edition of Luxury Motor Show (EXCS) will take place at Four Seasons hotel in Riyadh in October 2011. For the third consecutive year, Saudi Petroleum Supply Company Ltd. (APSCO), manufacturers of Mobil oil, participates in this great show as major sponsor. After signing the sponsorship agreement with Specialized Systems for Exhibitions and Conventions, Khalid Al-Tayeb, EXCS organizer and GM lubricants at APSCO, said. Al-Tayeb confirmed the importance of participation in this specialized exhibition where world’s most luxurious sporty cars such as BMW, Porsche, Mercedes and many other famous brands that use Mobil 1 oil are showcased. He added: “Mobil 1 oil is one of the world’s most important lubricants that provide full protection for engines of many luxury brands. Mobi1 1 oil is a major sponsor for Mercedes McLaren F1 racing team, and participates and sponsors many sport and social events, which are in line with our marketing strategy. We participated in both the 3rd and 4th editions of EXCS and were impressed with its great importance, hence, we decided to participate in its 5th edition as major sponsor in order to be close to our clients and be part of its success.” Meanwhile, Abdullah Al-Shemasi, CEO of the organizing company, said: “Participation of such a large national company represents an important motive for the development and elevation of this specialized luxury motor show. There will be a special stand for APSCO to promote Mobil 1 oil.
Research In Motion (RIM) has announced the launch of the new BlackBerry Bold 9900 smartphone in Saudi Arabia. Described as the thinnest BlackBerry smartphone yet at only 10.5mm and the first to offer the perfect union of a high performance keyboard and touch display integrated within the iconic BlackBerry Bold design, the new phone is also the first BlackBerry smartphone to include built-in support for NFC (near field communications), a new technology that is enabling many new and exciting capabilities, including the ability to pair with NFC-enabled accessories or read SmartPoster tags with a simple tap of the smartphone. Distinguished by its “beautiful design, amazingly effective keyboard and brilliant touch display,” the new smartphone is crafted with premium materials including a brushed stainless steel frame that puts the finishing touch on a “truly outstanding” smartphone. Sandeep Saihgal, managing director, RIM Middle East, said: “The new BlackBerry Bold 9900 smartphone offers a best-in-class mobile communications experience that we think that our customers in Saudi Arabia will love. Part of our new BlackBerry 7 series, the Bold 9900 is characterized by faster performance, an enhanced browsing experience and richer multimedia capabilities.” BlackBerry 7, the operating system for the new BlackBerry Bold 9900, introduces a next generation BlackBerry browser with a significantly faster, more fluid web browsing experience that is among the best in the industry.
SAMACO Automotive has announced the arrival of Porsche’s new Panamera Turbo S. With its strong 4.8 liter, V8 biturbo charged engine, which delivers 550 hp and a maximum torque of 800 Nm. This exclusive model represents the most powerful Gran Turismo made by Porsche. Car enthusiasts in Saudi Arabia can view the Panamera Turbo S at Porsche Center in Jeddah. The new model is a combination of performance and efficiency, driving dynamics and comfort. The uncompromising power results in an astonishing acceleration time of only 3.8 seconds from 0 to 100 km. However, it is the sprint to 200 km/h in 12.9 seconds that shows the real performance of the Panamera Turbo S; the time needed for this is only 1 second behind the acceleration time of the renowned Carrera GT. Despite the increased performance, fuel consumption remains at the same level as that of a Panamera Turbo. The Gran Turismo covers 100 km on 11.3 liters of fuel per 100 km, when fitted with the 19 inch, all-season tires with optimized rolling resistance developed for the Panamera by Michelin. Every Panamera Turbo S features the Sport Chrono Package Turbo, which tunes the suspension and power unit when pressing the additional “Sport Plus” button. Sherein Nassef, GM, Porsche in Saudi Arabia, said: “We are confident that the new Panamera Turbo S will meet the exclusive taste of our customers. Its exceptional standard equipment and new interior design features make this a very special addition to our existing range.”
Samsung Electronics Co., an award-winning innovator in consumer electronics, has announced the names of the participants across the Kingdom in the first and second draws for the Samsung Home Appliances Summer Promotion. The promotion that started during the first week of June offered its customers the opportunity to win three times around; by purchasing a washing machine or a refrigerator, instant discount coupons are distributed to the buyer, and a chance to get additional discount through “Scratch and Win” coupons. By using the code on the coupon, consumers can register for the draw to win one of the following Samsung gifts; Galaxy Tab, Samsung Laptop or a 46” LED TV. Depending on the item purchased, a different number of coupons were rewarded to the buyer, increasing the possibility of a win. A washing machine or refrigerator is rewarded with up to four or five instant discount coupons, respectively, depending on the model of the item, and users had the chance of being one of a hundred winners of the draw. JaeChan Ahn, business manager of Digital Air Solutions at Samsung Electronics in Saudi Arabia, said: “Samsung’s Home Appliances Summer Promotion gave our loyal and most valued customers a chance to experience an extraordinary opportunity at winning some of our other products. By buying a Samsung washing machine or refrigerator, the consumer had the opportunity to win another valuable Samsung product. This is to ensure their gradual ownership of most — if not all — Samsung items.”
