Laurence Boschetto, worldwide CEO and president of Draftfcb, Rafic Saadeh, chairman and CEO of Horizon Holdings, and Gregory Tikhanoff, president and COO of Horizon Holdings, jointly made the announcement recently in Dubai.
Martin Talks, Draftfcb’s global digital lead and founder of Blue Barracuda, along with Lee Brett, general manager Blue Barracuda, Dubai and Dina Saadeh, account director-digital, also attended the conference.
Blue Barracuda, a London based digital agency which was recently acquired by Draftfcb, will now support Horizon Draftfcb by providing full-service digital strategies across all aspects of digital communications.
The agency’s capabilities will include a range of digital services from digital strategies and campaign planning, CRM, retail, to full-service execution.
“The introduction of Blue Barracuda in the Middle East adds immense value to Horizon Group’s strategic capabilities and effectively positions us as an integrated advertising and marketing solutions agency in the region,” said Rafic Saadeh, chairman Horizon Holdings.
Laurence Boschetto, worldwide CEO and president of Draftfcb, said: “Blue Barracuda is a perfect match for Horizon Draftfcb, both culturally and in terms of its capabilities and the expertise it provides.”