JAPCO General Manager Mohamad Abdulrahim briefed the customers on the company's strategy and its presence in Saudi Arabia.
Ian Barrand, regional manager for Diagnostics, supported by Chady Hayek and JAPCO's Alaa Rabee and Tahir Dogar, presented Bosch's innovations in the field of diesel and the latest diagnostic tools required to stay ahead in the globally growing segment.
Magdy Shenoda informed the audience about various specialized training courses offered exclusively by Bosch while Elie Nasr elaborated on the workshop-networking concept called Bosch Diesel Service (BDS), its benefits and prerequisites.
The franchise is gaining popularity among independent workshops as four customers signed BDS contracts during the event and many other showed interest in the concept.
Sales managers Moumen Qnadilo, Jamal Qadri and Mohammad K. Bardisi also spoke.
JAPCO Marketing Manager Amir Khurshid moderated the proceedings and summarized the two events.
With an annual turnover grossing SR235 billion and around 300,000 employees, Robert Bosch GmbH is the world's largest supplier of automobile components and by far the leader in the diesel segment.
